Blake Corum
among 13 athletes to be featured in Wolverine's "Maize and Blue Collar
Campaign"
ROCKFORD, Mich., Aug. 1, 2023
/PRNewswire/ -- Wolverine,
the 140-year-old work boot and clothing company, has announced a
name, image and likeness (NIL) agreement with 13 University of Michigan football players.
Called the "Maize and Blue Collar Campaign," the partnership
will involve a video series spotlighting each of the players and
how they embody Wolverine's spirit
of tenacity, grit, and determination. It's set to debut on
Wolverine's social media channels
and website this fall.
The athletes to sign with Wolverine include 2022 Heisman Trophy
finalist, running back Blake Corum.
For Corum, the deal marks a second year partnering with
Wolverine. Other athletes
participating in the agreement include Junior Colson, Mason
Graham, Colston Loveland,
incoming freshman Benjamin Hall,
Donovan Edwards, Trevor Keegan, Zak
Zinter, Kris Jenkins,
Mike Sainristil, Mike Barrett, Cornelius
Johnson, and Ladarius
Henderson.
"It's a natural fit for Wolverine to partner with members of the
Michigan Football program, as they share the same values, blue
collar work ethic, and tenacity that the Wolverine brand was
founded upon," said Scott Schoessel,
VP of Global Marketing at Wolverine. "The Maize and Blue
Collar Campaign is all about the importance of hard work and
commitment, whether you're battling on the 50- yard line or on the
front lines of a job site."
The announcement of the Maize and Blue Collar Campaign comes
after Wolverine partnered with
University of Michigan head football
coach Jim Harbaugh and several
Wolverine football players at
SkillsUSA Signing Day in Bay City,
MI, an event celebrating high school students as they signed
letters of intent to pursue careers in skilled trades
professions.
Wolverine partnered closely
with Valiant Management Group, the leading sports marketing agency
representing University of Michigan
student-athletes, in bringing this NIL partnership to life.
"Our goal is always to create NIL opportunities that match a
student athlete's personal brand and ethos," said Jared Wangler, founder of Valiant Management
Group. "Coach Harbaugh is known for championing a blue
collar work ethic among his players, making Wolverine an ideal brand partner for
Michigan student-athletes."
To learn more about the Maize and Blue Collar Campaign, visit
Wolverine.com.
About Wolverine
Wolverine, the 140-year-old
boot and clothing company, is on a mission to honor the spirit and
tenacity of the American worker and build the next generation of
skilled trades people. Taking pride in crafting durable boots with
unrivaled craftsmanship and the highest quality materials,
Wolverine is dedicated to serving
hardworking people all over the world. Through Project Bootstrap,
Wolverine has contributed nearly
$2 million over the last 5 years to
organizations in support of skilled trades. For more information,
visit www.wolverine.com. Wolverine
is a division of Wolverine Worldwide, Inc. (NYSE: WWW)
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SOURCE Wolverine