LONDON, Aug. 7, 2023
/PRNewswire/ --
CentralNic Group plc
("CentralNic", the "Group" or the "Company")
CentralNic Group PLC (AIM: CNIC), the global internet company
that derives recurring revenue from privacy-safe, AI-based customer
journeys that help online consumers make informed choices, is
pleased to announce a series of recent strategic partnerships,
achievements, and the overall progress of the Group.
Zeropark (www.zeropark.com), the Commerce Media offering of
CentralNic, has now been upgraded to a Tier 1 Demand Partner by
Sovrn, a leading publisher technology platform reaching 500 million
active consumers each day1. This exclusive status not
only reflects the scale of business that Zeropark has achieved with
Sovrn, but also underscores CentralNic's continued commitment to
compliance, transparency, and a mutual respect for Terms of Service
(TOS) and operating practices. As a Tier 1 partner, Zeropark now
has access to premium placements that are only available to a
select group of Sovrn's most trusted partners.
In addition, Zeropark has secured a significant deal with
Booking.com, the global online travel agency which recorded over
600 million website visits in June
20232. This partnership is aimed at increasing
vacation bookings on Booking.com through targeted ad campaigns
run by Zeropark's media buying team. Using the Zeropark platform,
CentralNic will connect high-intent travellers seeking their next
getaway directly to Booking.com.
Furthermore, Klarna, the Buy Now Pay Later platform, has become
a direct publisher on the Zeropark network. This strategic
alignment marks a transformative phase in e-commerce advertising,
creating novel opportunities for advertisers and enhancing the
product discovery and purchase journey for Klarna's 150 million
users3.
Voluum (www.voluum.com), CentralNic's flagship ad tracker, has
launched a new integration with the popular e-commerce platform
Shopify. This free integration will allow the Company's customers
to directly feed conversion data from their Shopify stores into
Voluum, bolstering their ad, product, and page performance.
Together, Voluum and Shopify aim to provide the necessary tools to
millions of entrepreneurs, to enable them to create successful
online stores and reach customers online, through mobile
applications, and in physical stores.
Michael Riedl, CEO,
commented: "These recent strategic alliances are not just
partnerships, they are a testament to CentralNic's unwavering
commitment to innovation and collaboration. They seamlessly align
with CentralNic's strategic objective to work hand-in-hand with
industry leaders across all sectors we engage in. These
partnerships not only further enhance the value proposition of
Zeropark and Voluum for our advertisers and publishers; they also
underscore our dedication to understanding and addressing the
unique needs of our business partners. Our ability to secure
premier companies as partners is a reflection of our deep
understanding of respective value chains, and our genuine
commitment to fostering a symbiotic relationship that benefits all
parties involved. This is not just about business growth, it's
about shaping the future of the digital landscape together."
Looking ahead, CentralNic is excited about the potential these
partnerships hold for the future. "We are committed to continuing
our growth trajectory and further strengthening our partnerships.
We believe these alliances will significantly contribute to our
mission of shaping the future of the digital landscape," added
Riedl.
1 Sovrn Signal Doubles Publisher Deal Revenue - Sovrn, Inc.
2 Booking.com: total website visits worldwide 2023 | Statista
3 About us | Klarna International
About CentralNic Group PLC
CentralNic (AIM: CNIC) is a leading global internet solutions
company that operates in two highly attractive markets: high-growth
digital advertising (Online Marketing segment) and domain name
management solutions (Online Presence segment). The company's
Online Marketing segment creates privacy-safe and AI-generated
online consumer journeys that convert general interest online media
users into confident high conviction consumers through advertorial
and review websites. The Online Presence segment is a critical
constituent of the global online presence and productivity tool
ecosystem, where CentralNic serves as the primary distribution
channel for a wide range of digital products. The company's
high-quality earnings come from subscription recurring revenues in
the Online Presence segment and revenue share on rolling
utility-style contracts in the Online Marketing segment.
For further information contact:
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CentralNic Group
Plc
Michael
Riedl, Chief Executive
Officer
William Green, Chief
Financial Officer
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+44 (0) 203 388
0600
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SEC Newgate (for Media)
Bob
Huxford / Alice Cho
/ Harry Handyside / Tom
Carnegie
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+44 (0) 203 757
6880
centralnic@secnewgate.co.uk
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