Brand Safety & Suitability Optimization
controls to provide advertisers with greater
confidence across X
NEW
YORK, Aug. 8, 2023 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced an exclusive partnership
with X to provide advertisers with its industry-leading pre-bid
Brand Safety and Suitability product across the social media
platform.
"At X, balancing free expression and platform safety is our
number one priority - and we are proving these two things are not
at odds," stated Linda Yaccarino,
CEO, X.
"Growing our partnership with IAS offers brands a new level of
protection and transparency as they continue to grow on X."
Powered by cutting-edge, machine learning technology, IAS's
pre-bid Brand Safety and Suitability product provides marketers
with greater control and optimization of quality media investments.
IAS will now provide valuable third-party affirmation that brands
running ads on X are appearing in brand safe and suitable
environments as defined by the Global Alliance for Responsible
Media (GARM) framework.
"By activating IAS's pre-bid optimization solutions, marketers
can ensure their campaigns prioritize only quality inventory that
is brand safe and suitable," said Lisa
Utzschneider, CEO, IAS. "We're proud to be the first and
only pre-bid brand safety and suitability partner with X and look
forward to furthering the company's commitment to transparency by
giving marketers greater control through solutions that safeguard a
brand's interests and drive brand equity."
IAS's data-backed brand safety and suitability products help
ensure high quality media placements, further demonstrating IAS's
commitment to bringing even greater trust and transparency to all
aspects of the digital measurement landscape.
With this expansion, IAS leads the industry in providing
end-to-end support for marketers on X, with a full array of
solutions from measurement to optimization.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.