First-mover partnership provides more
transparency into the digital shelf, enabling brands to optimize
their retail media strategies and drive online sales growth ahead
of back-to-school and holiday season
NEW
YORK, Aug. 24, 2023 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the commerce media company and global marketing and
corporate communications company, Omnicom (NYSE: OMC), today
announced that they are expanding their recently announced commerce
data partnership to encompass digital shelf data and insights from
Criteo's widespread retailer network.
Omnicom is the first agency holding company partnering with
Criteo in this area.
"With this partnership, our insights technology will empower
Omnicom's clients to better understand the impact of their
advertising by gaining unprecedented visibility into their share of
shelf, their share of category and more product-level insights than
ever before," said Brian Gleason,
Chief Revenue Officer at Criteo. "As we head into the busy
back-to-school and holiday season, advertisers are looking to prove
the value of their investments and media budget, and Criteo is
giving them the tools needed to succeed in the ever-complex retail
media ecosystem."
The National Retail Federation estimates $41.5 billion spend in the US for back-to-school
this year, kicking off another competitive holiday shopping season
as consumers look for the best deals and advertisers look to
capture their demand. With Commerce Insights, advertisers get
visibility into sales rank, attributed sales, and other metrics to
allow for data-driven decision making throughout the commerce media
lifecycle, from media planning to campaign execution and
optimization.
In a pilot conducted earlier this year, Omnicom teams leveraging
the Criteo digital shelf data saw overall return on ad spending
(ROAS) goals increase by 22 percent.
"This collaboration is another example of how Omnicom is
co-creating with other marketplace leaders to develop unique
utility and competitive advantages for our clients in this rapidly
evolving space," says Frank
Kochenash, Global CEO of Omnicom's connected commerce and
e-retail consultancy Transact. "Operationalizing Criteo's suite of
insights and tools within our Omni marketing orchestration system,
our teams will be able to better optimize our clients' investments
across retailers, improve their brands' standing in their
categories and help them exceed ROAS goals."
Last month Omnicom expanded its connected commerce
footprint with the acquisition of Outpromo and Global Shopper,
two of Brazil's leading connected commerce and retail
media agencies. And in June, the holding company launched Omni
Commerce, the industry's first connected commerce orchestration
solution.
Criteo's investment in Commerce Insights stems from its
strategic acquisition of Gradient, an intelligent insights company,
in 2021. Criteo is recognized as a pioneer in applying
machine learning to digital retail shelf analytics and was granted
a US patent on Systems and Methods for Digital Shelf Display
earlier this year.
About Criteo
Criteo (NASDAQ: CRTO) is the global
commerce media company that enables marketers and media owners to
drive better commerce outcomes. Its industry leading Commerce Media
Platform connects thousands of marketers and media owners to
deliver richer consumer experiences from product discovery to
purchase. By powering trusted and impactful advertising, Criteo
supports an open internet that encourages discovery, innovation,
and choice. For more information, please visit www.criteo.com.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including
our expectations regarding our market opportunity and future growth
prospects and other statements that are not historical facts and
involve risks and uncertainties that could cause actual results to
differ materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding the scope and impact of the
COVID-19 pandemic on our employees, operations, revenue and cash
flows, uncertainty regarding our ability to access a consistent
supply of internet display advertising inventory and expand access
to such inventory, including without limitation uncertainty
regarding the timing and scope of proposed changes to and
enhancements of the Chrome browser announced by Google, investments
in new business opportunities and the timing of these investments,
whether the projected benefits of acquisitions materialize as
expected, including the successful integration of our acquisition
of IPONWEB, uncertainty regarding international growth and
expansion (including related to changes in a specific country's or
region's political or economic conditions), the impact of the
invasion of Ukraine by
Russia, including resulting
sanctions, the impact of competition, uncertainty regarding
legislative, regulatory or self-regulatory developments regarding
data privacy matters and the impact of efforts by other
participants in our industry to comply therewith, the impact of
consumer resistance to the collection and sharing of data, our
ability to access data through third parties, failure to enhance
our brand cost-effectively, recent growth rates not being
indicative of future growth, our ability to manage growth,
potential fluctuations in operating results, our ability to grow
our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 24, 2023, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Media contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/criteo-expands-partnership-with-omnicom-media-group-providing-advertisers-with-next-level-commerce-insights-301908760.html
SOURCE Criteo