Large Language Models (LLMs) are used to facilitate scripts
assessment with an accuracy rate of scene and character breakdown
exceeding 90%
BEIJING, Aug. 25,
2023 /PRNewswire/ -- iQIYI, an innovative market-leading online
entertainment service in China,
announced in this week that it has
used Generative AI to improve content production and marketing
efficiency, which has shown encouraging initial results with over
90% accuracy of scene and character breakdown. The model also
demonstrates the company's strong capability in leveraging
technological innovation to empower entertainment industry and
enhance user experience.
According to iQIYI, the content creators can now leverage
AIGC(AI Generated Content) technologies to extract core information
from scripts, assisting in script evaluation in the pre-project
stage and realizing more accurate budget planning and resource
management. Furthermore, it can quickly assess intricate story
plots to enhance the user experience by improving search results,
recommendations, and playback interactive experience.
"By introducing AIGC to empower content production and
operation, iQIYI expects to enhance quality and efficiency on
content operation and promotion while continuously improving user
experiences," LIU Wenfeng, Chief
Technology Officer of iQIYI said, "multiple titles over
10,000 iQIYI's content popularity index are now using AIGC for
internal operation and external promotion. "
iQIYI has developed Xingluo, an AIGC platform that leverages
advanced capabilities of LLMs and proprietary technology to
comprehend and enhance the storyline of long-form video content.
Xingluo generates automated batches of various video types and
diverse text and image content, including film narrations and
blended clips.
Moreover, this platform enables users to swiftly navigate to
specific episodes and scenes by searching popular keywords related
to trending dramas on social media platforms like Weibo. For
instance, the popular iQIYI drama series Destined, which has
garnered significant attention online this summer, can be instantly
accessed through search on iQIYI when users are captivated by a
specific plot or scene being discussed. Furthermore, apart from
dramas, the model has also been utilized in popular variety shows
like The Big Band 3.
As of date, tens of thousands of iQIYI content albums have
incorporated AIGC to assist in generating operational materials.
This has resulted in more than 700,000 operation items of videos,
text and images, and other materials.
iQIYI has been exploring the application of AIGC in the video
space since 2022. In February 2023,
iQIYI announced a framework agreement with Baidu to connect iQIYI
with Baidu's generative dialogue product ERNIE Bot. The purpose of
this collaboration is to jointly explore the utilization of AIGC
across various business endeavors of iQIYI, including content
search, novel creation and tools, among other areas.
In the first half of 2023, iQIYI also established the "iQIYI
AIGC Content Technology Innovation Center" to continuously
explore more integrated scenarios of AIGC and entertainment
industry.
Besides, AIGC has also been effective in creating advertising
content ideas and boosting monetization performance. According to
iQIYI, ROI increased by 20 percentage points in terms of using
generative AI to produce performance ad content. For example,
iQIYi's performance ad platform has successfully integrated
AI-powered applications into streamline copywriting and graphic
design, and making them available for advertising brands and
agencies. This advancement has significantly enhanced the
efficiency of ads production processes.
Looking forward, iQIYI is committed to utilizing AIGC to empower
the ecosystems of various iQIYI business lines. Meanwhile, the
company actively leverages the technology to achieve more
breakthroughs in script creation, evaluation, animation production
and commercialization, boosting the upgrade and revolution of the
industry.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI