PFT to help extend access to IMAX Stream
Smart™ Image Optimization Technology
across Europe, Asia, and Australia
AMSTERDAM, Sept. 13,
2023 /PRNewswire/ -- Entertainment technology
industry leader IMAX Corporation® (NYSE: IMAX) and PFT,
the creator of AI-powered technology solutions for the Media and
Entertainment (M&E) industry, today announced plans to expand
their strategic relationship beyond theatrical and into the
streaming ecosystem.
Under the arrangement, IMAX will expand access to its Stream
Smart™ technology to PFT customers across Europe, Asia,
and Australia. The expanded
partnership will dramatically increase the global availability of
Stream Smart™, which helps streaming platforms deliver
maximum picture quality while significantly reducing distribution
and storage costs.
"We are thrilled to deepen our partnership with IMAX, an
industry trailblazer with a remarkable legacy of revolutionizing
the global entertainment industry," said Ramki Sankaranarayanan, Global CEO of PFT.
"For over a decade, CLEAR®, our flagship product, has
spearheaded digital packaging and delivery services for prominent
streaming platforms worldwide. CLEAR® & Stream Smart
will help optimize our customers' encoding pipeline, so they
deliver better streaming quality while optimizing CDN & storage
costs."
"Many of Hollywood's biggest
streaming platforms use Stream Smart™ to ensure quality
and reduce costs, and we're excited to work with our partners
at PFT to extend the reach of our technologies throughout key
markets in Europe, Asia, and Australia," said Vikram Arumilli, General Manager of Streaming
and Consumer Technology at IMAX. "Our suite of streaming
technology products, including Stream Smart™, provides a
best-in-class service for direct-to-consumer broadcast and
streaming companies, and PFT's' ability to leverage this for their
customers is a win-win for both organizations."
PFT and its parent company, DNEG, are industry leaders providing
a full suite of technology and creative solutions, including IMAX
post-production and 3D mastering.
IMAX and DNEG joined forces in 2022 for post-production,
which included Indian films like Jawan, Pathaan, and RRR. This
extended partnership will build upon the established theatrical
relationship between IMAX and DNEG to develop a comprehensive video
optimization solution. Stream Smart™ is an enterprise
software product designed to deliver the best image quality and
optimize delivery to unlock cost savings. This product was built
from cutting-edge scientific advancements, state-of-the-art
engineering, trusted studio relationships, and rooted in a
real-world at-scale Emmy®-winning collaboration with
Disney Streaming Services and SSIMWAVE.
Stream Smart™ will be the centerpiece of the IMAX
showcase at IBC 2023. Sign up to meet with PFT and IMAX Streaming
& Consumer Technology group at IBC:
IMAX will be at booth 3.C67.
PFT will be at booth 3.C23.
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture, and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX systems to connect with
audiences in extraordinary ways, making IMAX's network among the
most important and successful theatrical distribution platforms for
major event films around the globe.
IMAX is headquartered in New
York, Toronto, and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of June
30, 2023, there were 1,718 IMAX systems (1,638 commercial
multiplexes, 12 commercial destinations, 68 institutional)
operating in 87 countries and territories. Shares of IMAX China
Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong
Kong Stock Exchange under the stock code "1970."
IMAX®, IMAX® Dome, IMAX® 3D,
IMAX® 3D Dome, Experience It In IMAX®, The IMAX
Experience®, An IMAX Experience®, An IMAX 3D
Experience®, IMAX DMR®, DMR®,
Filmed For IMAX™, IMAX LIVE™, IMAX
Enhanced™, IMAX nXos®, SSIMWAVE®,
and Films to the Fullest®, are trademarks and trade
names of the Company or its subsidiaries that are registered or
otherwise protected under laws of various jurisdictions. For more
information, visit www.imax.com. You may also connect with
IMAX on Instagram (www.instagram.com/imax), Facebook
(www.facebook.com/imax), Twitter (www.twitter.com/imax), YouTube
(www.youtube.com/imaxmovies), and LinkedIn
(www.linkedin.com/imax).
About Prime Focus Technologies
Prime Focus
Technologies (PFT) is the creator of CLEAR® and
CLEAR® AI. It offers streaming platforms, studios, and
broadcasters transformational AI-led technology and media services
powered by the cloud that help them lower their Total Cost of
Operations (TCOP) by automating their content supply chain. PFT
works with major companies like Walt
Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast
Group, A&E Networks, Warner Media, PBS, CBS Television Studios,
20th Century Fox Television Studios, Lionsgate,
Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI,
Indian Premier League and more.
For more information, visit: www.primefocustechnologies.com.
About DNEG
DNEG (www.dneg.com) is a world-leading visual entertainment
services company for the creation of feature film, television, and
multiplatform content, with worldwide offices and studios across
North America, Europe, Asia,
and Australia.
DNEG's critically acclaimed work has earned the company seven
Academy Awards® for Best Visual Effects and numerous
BAFTA and Primetime EMMY® Awards for its high-quality
VFX work. Current and upcoming DNEG projects on behalf of its
Hollywood and global studio and
production company partners include Spy Kids Armageddon
(September 2023), No One Will Save
You (September 2023), The Gilded Age
S2 (October 2023), Nyad (November 2023), Aquaman and the Lost Kingdom
(December 2023), Lift (January 2024), Dune: Part Two (March 2024), Mickey 17 (March 2024), Godzilla x Kong: The New Empire
(April 2024), Garfield (May 2024), Borderlands (August 2024), Furiosa (2024), That Christmas,
Coyote vs. Acme, The Gorge, and Animal Friends.
Press Contact:
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com
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SOURCE Prime Focus Technologies