Curated Brand Activation at America's
Preeminent Art Fair Promotes Global Real Estate Portfolio to 76,000
Fair Attendees from 76 Countries
NEW
YORK, Sept. 14, 2023 /PRNewswire/ -- Sotheby's
International Realty, a global leader in luxury real estate, is
pleased to announce a multi-year partnership with Art Basel Miami
Beach, to celebrate the convergence of modern and contemporary art
and architecture. Through this partnership, Sotheby's International
Realty will exhibit prestigious works of architecture from five
continents.
In making the announcement, Brad
Nelson, CMO of Sotheby's International Realty, said,
"Sotheby's International Realty is proud to support Art Basel Miami
Beach. We value our client relationships with collectors of both
art and trophy properties and look forward to introducing our brand
at the prestigious affair." During the show, Sotheby's
International Realty will showcase a curated selection of the
world's finest homes in an area exclusively reserved for Art
Basel's high-net-worth VIP guests, celebrating the art of
architecture.
"In addition to generating exposure for our current portfolio of
homes for sale to Art Basel's premier audience, we look forward to
offering our most loyal clients money-cannot-buy access at the most
important annual gathering of the art world in the Americas," noted
Nelson.
Sotheby's International Realty will join renowned partners of
Art Basel Miami Beach including UBS, Audemars Piguet, NetJets, and
Saint Laurent, amongst others.
Sotheby's International Realty
Sotheby's International Realty was founded in 1976 as a real
estate service for discerning clients of Sotheby's auction house.
Today, the company's global footprint spans more than 1,100 offices
located in 81 countries and territories worldwide, including 49
company-owned brokerage offices in key metropolitan and resort
markets. In February 2004, Anywhere
Real Estate Inc. entered a long-term strategic alliance with
Sotheby's, the operator of the auction house. The agreement
provided for the licensing of the Sotheby's International Realty
name and the development of a franchise system. The franchise
system is comprised of an affiliate network, where each office is
independently owned and operated. Sotheby's International Realty
supports its affiliates and agents with a host of operational,
marketing, recruiting, educational and business development
resources. Affiliates and agents also benefit from an association
with the venerable Sotheby's auction house, established in 1744.
For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International
Realty Affiliates LLC, and the company owned brokerages are
operated by Sotheby's International Realty, Inc. Both entities are
subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global
leader in real estate franchising and provider of real estate
brokerage, relocation and settlement services. Both Sotheby's
International Realty Affiliates LLC and Sotheby's International
Realty, Inc. fully support the principles of the Fair Housing Act
and the Equal Opportunity Act.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world's
premier art shows for Modern and contemporary art, sited in
Basel, Miami Beach, Hong
Kong, and Paris. Defined by
its host city and region, each show is unique, which is reflected
in its participating galleries, artworks presented, and the content
of parallel programming produced in collaboration with local
institutions for each edition. Art Basel's engagement has expanded beyond art
fairs through new digital platforms and initiatives such as The Art
Basel and UBS Global Art Market Report and Intersections: The Art
Basel Podcast. For further information, please visit
artbasel.com.
Rachel Colletta
Public Relations Manager
Sotheby's International Realty
212-606-4134
rachel.colletta@sothebysrealty.com
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SOURCE Sotheby's International Realty