As travelers embark on new journeys, the
campaign celebrates the transformative power of travel, affirming
The Ritz-Carlton's enduring commitment to inspiring self-discovery
in exceptional destinations.
BETHESDA, Md., Sept. 26,
2023 /PRNewswire/ -- The Ritz-Carlton Hotel Company,
L.L.C., is pleased to announce the launch of a new international
marketing campaign, speaking to the continued evolution of the
brand. Created in collaboration with longtime agency partner Team
One, the Leave Better campaign invites guests to embark on a
powerful journey of self-discovery through thoughtfully tailored
experiences and the genuine comfort and care offered by a stay at
The Ritz-Carlton. With the promise of a transformational
experience, guests will check out of The Ritz-Carlton greater than
when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the
multi-million dollar marketing campaign captures how travel across
the brand's hotels and resorts can become a catalyst for personal
evolution. Leave Better illustrates that travel not only results in
enriching memories but also has the power to evolve ones' sense of
self. The Leave Better campaign will roll out in several languages
across international markets, including the United States, Japan, China,
Germany, the UAE and Saudi Arabia through a special partnership
with Condé Nast network, truly tapping into a global audience. It
will be seen across digital video, print, digital display and paid
social.
"We are thrilled to introduce the Leave Better Campaign, which
reflects our commitment to not only honoring our heritage as a
luxury hospitality icon, but embracing the desires of our
discerning guests," said Jamie Kerr,
Senior Director Global Marketing, The Ritz-Carlton. "Through Leave
Better, we invite travelers to journey with The Ritz-Carlton to
places, moments and spaces that are marked by genuine care only we
can deliver, and will encourage self-growth and discovery, staying
with them long after they depart."
The campaign's central question, "How will a stay leave you?",
inspires consumers to envision the lasting impact of an experience
at The Ritz-Carlton. It encourages guests to consider the memories
they'll create, the connections they'll forge, the inspiration
they'll draw, and the level of revitalization they'll experience
that can only result through genuine comfort and care. Whether
through enriching classes, cultural programming, hands-on culinary
experiences, or more, there are endless opportunities for guests to
tap into moments of exploration and discovery. Through a series of
visually captivating advertisements across print and digital
content, the campaign captures the brand's commitment to providing
unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful
evolution, which has seen The Ritz-Carlton expand into exciting
global destinations such as Mexico
City, Melbourne and
Fukuoka, buzzing neighborhoods
including NoMad in Manhattan, and
the industry redefining launch of The Ritz-Carlton Yacht
Collection. The new debuts have rolled-out alongside a collection
of comprehensive renovations, signaling The Ritz-Carlton's ongoing
transformation as it welcomes travelers across generations and
geographies. The evolution has also seen the unveiling of a new
website for the brand, introducing an elevated digital experience
that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury
hospitality. With a steadfast dedication to providing unparalleled
service and impactful getaways, The Ritz-Carlton remains rooted in
its commitment to innovation and to thoughtful evolution, ensuring
that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media
platforms, captivating audiences worldwide with its innovative
approach to storytelling. A link to the video campaign can be found
here. For more information about The Ritz-Carlton, please visit
https://www.ritzcarlton.com/.
About The Ritz-Carlton Hotel Company, LLC
The
Ritz-Carlton Hotel Company,
L.L.C., of Bethesda, MD, part of Marriott International,
Inc., currently operates more than 100 hotels in 32 countries and
territories. For more information or reservations, visit the
company web site at www.ritzcarlton.com, for the
latest company updates,
visit news.marriott.com and to join the live
conversation, use #RCMemories and follow along
on Facebook, Twitter,
and Instagram. The Ritz-Carlton Hotel
Company, L.L.C. is a
wholly-owned subsidiary of Marriott International, Inc.
(NASDAQ:MAR). The Ritz-Carlton is proud to participate
in Marriott Bonvoy, the global travel program from
Marriott International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences
on Marriott Bonvoy Moments and unparalleled
benefits including free nights and Elite status recognition. To
enroll for free or for more information about the program,
visit MarriottBonvoy.marriott.com.
Marriott International, Inc. (NASDAQ: MAR) is based
in Bethesda, Maryland, USA, and
encompasses a portfolio of more than 7,600 properties under 30
leading brands spanning 133 countries and territories. Marriott
operates and franchises hotels and licenses vacation ownership
resorts all around the world. The company offers Marriott Bonvoy™,
its highly-awarded travel program. For more information, please
visit our website at www.marriott.com, and for the latest
company news, visit www.marriottnewscenter.com. In addition,
connect with us on Facebook and @MarriottIntl
on Twitter and Instagram.
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SOURCE Marriott International Inc.