First-of-its-kind scenic running content on
Peloton to bring New York's most
iconic event to runners around the world
Several Peloton instructors to run this year's
TCS New York City Marathon on November
5
NEW
YORK, Sept. 28, 2023 /PRNewswire/
-- Starting with the TCS New York City Marathon, New
York Road Runners (NYRR) and Peloton (NASDAQ: PTON) have announced
a multi-year partnership to bring NYRR races to life to runners
around the world through Peloton Scenic and Outdoor content. The
audio classes will release in late 2023 with Scenic content
launching in the spring of 2024 on the Peloton Tread/Tread+.
Peloton will be a Strategic Partner of NYRR's through 2025 in the
Digital Fitness category, as the brands work together to create
motivational fitness content accessible to runners of all
abilities. As a new Strategic Partner, Peloton will also activate
around the United Airlines NYC Half and the RBC Brooklyn Half.
![NYRR NYRR](https://mma.prnewswire.com/media/2223777/NYRR.jpg)
"New York Road Runners puts on many of the world's premier road
races, and we are thrilled to partner with Peloton to bring the
excitement of our race courses to consumers around the world," said
Christine Burke, SVP Strategic
Partnerships and Runner Products. "Connecting the world to
New York's streets through
Peloton's technology will help grow the running community and
extend NYRR's reach."
"As a New York based company
focused on helping people live their best lives, partnering with
New York Road Runners was a natural extension of our brand ethos,"
said Jennifer Cotter, Peloton's
Chief Content Officer. "We are excited to partner to provide our
members and beyond the very best in running and race training
programming, right at their fingertips."
With NYRR races continuing to sell out at unprecedented rates
and the TCS New York City Marathon being the hottest ticket in
town, through this innovative collaboration, NYRR and Peloton will
bring the iconic race-course experience to runners everywhere. More
than 50,000 runners will take part in the 2023 TCS New York City
Marathon on November 5, and Peloton
will create scenic running content available for consumers
featuring Peloton instructors. This programming will live in
Peloton's Scenic content library, incorporating actual course
footage – a first for Peloton. Unique features such as auto-incline
will further the experience, mimicking the feeling of bridges, for
a truly immersive experience. In addition to its running content on
the Peloton Tread, Peloton also currently offers a breadth of
programming geared toward runners and walkers of all levels,
including outdoor walks and runs, as well as strength and yoga
classes for runners, all accessible on the Peloton App, no
equipment required.
Every now and then, runners need a change of scenery. That's
where Peloton's scenic content comes in. With content shot in
locations ranging from Iceland to
Hawaii and Italy, Peloton's scenic content is designed to
provide a change to an individual's day-to-day Peloton routine.
This content captured at this year's marathon will be available on
the Peloton Tread and Tread+ in the spring of 2024.
As part of its partnership with the TCS New York City Marathon,
Peloton will also be present throughout the race course, bringing
the energy and motivation to runners and spectators alike.
Additionally, several Peloton Instructors will run the 2023 TCS
New York City Marathon: Bronx
native Strength and Boxing Instructor Rad Lopez; Yoga,
Meditation and Tread Instructor Mariana Fernández;
Tread, Tread Bootcamp, Strength and Boxing
Instructor Selena
Samuela; UK-based Tread Instructor Susie Chan, and German Tread
Instructor Jeffrey
McEachern.
About New York Road Runners (NYRR)
NYRR's mission is
to help and inspire people through running. Since 1958, New York
Road Runners has grown from a local running club to the world's
premier community running organization. NYRR's commitment to
New York City's five boroughs
features races, virtual races, community events, free youth running
initiatives and school programs, the NYRR RUNCENTER featuring the
New Balance Run Hub, and training resources that provide hundreds
of thousands of people each year with the motivation, know-how, and
opportunity to Run for Life. NYRR's premier event is the TCS New
York City Marathon. Held annually on the first Sunday in November,
the race features a wide population of runners, from the world's
top professional athletes to a vast range of competitive,
recreational, and charity runners. To learn more,
visit www.nyrr.org.
About Peloton
Peloton (NASDAQ: PTON), provides
Members with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has nearly
7 million Members across the US, UK, Canada, Germany, and Australia. For more information, visit
www.onepeloton.com
Contacts:
NYRR Media Relations
media@nyrr.org
Peloton Comms
Sheila Munguia
Press@onepeloton.com
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SOURCE Peloton