The heritage brand is giving consumers the
chance to purchase their iconic 1000 Mile Boot for only a buck
forty
ROCKFORD, Mich., Oct. 3, 2023
/PRNewswire/ -- Wolverine Boots is celebrating 140 years of leading
the work boot industry with unrivaled craftsmanship, comfort, and
durability. To celebrate the milestone, Wolverine is giving 140
people the opportunity to purchase their 140th
Anniversary 1000 Mile Boot for just $1.40. From September
29th until October
16th consumers are invited to visit
wolverine.com/140 and enter. Winners will be notified on
October 24th and given priority
access to purchase. The remaining boots will be available on
October 26th at Wolverine.com and
will retail for $415.
The 140th Anniversary 1000 Mile Boot was Inspired by
the first 1000 Mile that was introduced over a century ago. This
limited-edition boot will feature Wolverine Boots' vintage logo on
the tongue, antique brass hardware, and a premium Horween leather
upper with a "Wolverine 1000 Mile" stamp on the collar and "Since
1883" indented into the sole and lining.
Like all of Wolverine's 1000 Mile boots, this special
anniversary boot is handcrafted within the U.S. It will be
available in extended men's sizes 5 to 14. Each purchase comes with
a custom boot bag and an exclusive 140th Anniversary
hangtag.
"We couldn't think of a better way to celebrate the past,
present, and future of our brand than to create a limited edition
of our iconic, handcrafted in America boot," said Tom Kennedy, President of Wolverine Boots and
Wolverine Worldwide's Work Group. "Wolverine has been known for our
1000 Mile boot for over 100 years and give back to our consumers,
new and old, is a fun way for us celebrate."
Since Wolverine's founding in 1883, the brand has remained
dedicated to supporting America's skilled trades through high
quality crafted products and charitable initiatives. In 2014,
Wolverine started Project Bootstrap to celebrate and support those
choosing to go into the skilled trades. To date, through
Project Bootstrap, Wolverine has partnered with SkillsUSA,
Metallica's All Within My Hands Foundation, YouthBuild Grand
Rapids, mikeroweWORKS Foundation, and unCommon Construction to
donate over 2 million dollars to
advance the skilled trades.
Wolverine Boots uses its heritage to inform and move the needle
forward within the work boot industry. The brand embodies its
belief of "we're not good because we're old. We're old
because we've stayed good" in every product they make, for the past
140 years and into the future.
To learn more about Wolverine and to register to win a pair of
the $1.40 140th Anniversary 1000 Mile
Boots, visit Wolverine.com.
About Wolverine
Wolverine, the 140-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed nearly $2 million over
the last 5 years to organizations in support of skilled trades. For
more information, visit www.wolverine.com. Wolverine is a division
of Wolverine Worldwide, Inc. (NYSE: WWW)
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SOURCE Wolverine