GLOBAL CAMPAIGN & COLLECTION FRONTED BY MARINA TESTINO & OTHER CHANGEMAKERS
CONTINUING TO SHOWCASE BRAND'S COMMITMENT TO HIGHLIGHTING THE
IMPORTANCE OF ITS REGENERATIVE INITIATIVES
SANTA
BARBARA, Calif., Oct. 5, 2023
/PRNewswire/ -- In taking a step toward a more regenerative world,
Southern California-based global
lifestyle brand UGG® (a division of Deckers Brands
[NYSE: DECK]) released Regenerate by UGG™, an all-gender
sustainability-focused collection crafted with materials from land
cared for with regenerative traditions.
The fashion industry and its supply chains are intrinsically
linked to agriculture through raw materials resulting in consumer
products, often created through destructive farming practices.
Regenerative agriculture ensures that farming is conducted in
harmony with nature to help restore soil, encourage wildlife
diversity, capture carbon in the ground, and preserve the land for
future generations.
By 2025, UGG® has vowed to help restore one million acres of
grassland into regenerative farmland. In 2022, the brand
established a long-term grant with Savory Institute to support
regenerative farming practices on sheep farms in Australia. Today, UGG® has contributed to the
restoration of 310,000 acres. Throughout this five-year commitment,
the brand hopes to leave a legacy of transformation on the
Australian sheepskin industry by helping these farms work
regeneratively.
UGG® is continuing to find ways to source innovative materials
more responsibly and support the well-being of surrounding
communities through tapping heros in the space. The brand partnered
with creators, activists and changemakers in the regenerative
community to debut the Regenerate by UGG™ collection.
Marina Testino, after
graduating from Parsons in Fashion Marketing in 2017, established
her career as a Creator, Connector and Strategist in the niche
space of sustainable fashion and conscious consumerism. Marina is
uniquely tapped into the new generation of consumers who are
holding brands to higher social and environmental standards. Her
connections and strategies help fashion brands, tech investors and
consumers alike move towards a much needed reset for the fashion
industry. Marina has worked with global brands and organizations
among the likes of Green Peace, United Nations, and the Ellen
MacArthur Foundation. On top of this, Marina is known for her
activations on social media (via @MarinaTestino), such as
#OneDressToImpress, where she took a stand against overconsumption
and the stigma of "outfit repeating" by wearing the same suit for
60 days. Additional activations include: #YellowLikeALemon,
#WeSeaThrough, and #GreenRooms.
Jesse Smith is the
Director of Land Stewardship for White Buffalo Land Trust, a
non-profit organization dedicated to the practice, promotion and
development of regenerative agriculture. Born and raised on
California's Central Coast, Jesse
has been instrumental in transforming agriculture to support a
diverse community and create a vibrant and healthy future for his
family. Passionate about food and farming, Jesse brings a creative
approach to designing regenerative processes for land and
community. Through his farming practices, he actively restores
ecological balance to food, fiber, and medicine production,
enhancing soil health, water cycles, and biodiversity. Jesse
empowers other land stewards to adopt regenerative principles in
the decision-making, all rooted in the unique context of place.
Jesse envisions a global embrace of regenerative agriculture,
tailored to each unique location and supported by diverse
stakeholders. At White Buffalo Land Trust's Center of Regenerative
Agriculture at Jalama Canyon Ranch, Jesse demonstrates the power of
collaboration. He directs the operation of a 1,000-acre working
farm, ranch, and conservation site, overseeing vineyard management,
livestock care, and restoration work. Jesse
Smith's leadership and commitment to regenerative
agriculture are transforming the agricultural landscape. Through
his collaborative approach and dedication, he inspires others and
contributes to the advancement of regenerative land stewardship
principles.
María Bernad, having her origins in the Spanish city of
Elche, the cradle of Spanish footwear, is a Paris-based influencer and stylist whose role
in the fashion industry has been growing exponentially in recent
years. After living a few years in Madrid, María moved to the French capital,
where her work as an influencer and fashion professional on social
media has been established with constant work with top luxury
brands. A few years ago, María Bernad became the the Founder and
Creative Director of her brand 'Les Fleurs Studio', an upcycling
fashion firm. Recently, she is applying her unique sense of style
working as a creative director and stylist for different fashion
firms.
Jerome Foster II is a
21-year-old environmental justice activist, keynote speaker,
youngest-ever White House Advisor in U.S. History, and Cofounder
& Co-Executive Director at Waic Up. He served as intern for the
late Honorable John Lewis at 16-years old and served as Board
Member for the DC State Board of Education's High School Graduation
Requirements Task Force at 15. Waic Up is an international
communication to community impact charity which is an expansion of
OneMillionOfUs, which mobilized a movement of young people to vote
in the 2020 Elections.
Zaya Guarani (b. 2001), born and raised in an
Indigenous community in the remote Brazilian Amazon, belongs to a
line of strong women who have led their communities as both shamans
and spiritual guides. Continuing her ancestral tradition of
political and spiritual engagement, Zaya has chosen to dedicate her
platform as an internationally renowned model to the ongoing global
struggle for Indigenous rights and climate justice. A member of the
powerful Kamurape and Guarani Mbya ethnicities, Zaya initially
infused her traditional Indigenous upbringing with a German school
education after earning a scholarship in Rio de Janeiro at the age of 16. Shortly
thereafter, Zaya was spotted by Dayana
Molina, a prominent Brazilian Indigenous rights advocate,
stylist, and columnist, with whom Zaya would found the first
Indigenous Creative Collective (featured in Vogue Brazil and
Elle Brazil) dedicated to Indigenous
representation in the fashion world. As an Indigenous Brazilian
activist and speaker, Zaya first achieved fame in her country as
the first fully Indigenous model raised in the Amazon rainforest
before gracing the pages of Vogue Brazil, Elle, Harper's Bazaar. In
the last few years, Zaya has also relentlessly devoted herself to
working with partners who understand and support her political and
climate activism, both within and beyond the fashion industry.
Currently based in New York City,
Zaya is a model, activist and speaker, she is a board advisor for
Slow Factory Climate Innovation Hub in New York and works with the United Nations
Spotlight Program among other initiatives.
Created with commitment to exacting artisanship, precision
cutting, and premium construction methods, the Regenerate by UGG™
collection is a pinnacle execution of everything consumers love
about the UGG® icons. From bold, "stitch-out" aesthetic reminiscent
of the Classic Boot to innovative comfort details like the unique
footboard design, UGG® has worked hard to ensure commitment to
regenerative sourcing only enhances the beauty and durability of
the brand's shoes.
The Neumel Crafted Regenerate Boot is crafted with
regeneratively-sourced sheepskin, stitch-out construction
reminiscent of the Classic Boot and luxe, crafted details to
elevate the brand's iconic design to new, artisanal heights.
A boot for all occasions, the Classic Mini Regenerate
Boot features the same light, durable outsole as the Classic
Boot, which can be worn both indoors and out. The Classic Mini
Regenerate adds a conscious twist with an upper of Regenerative
twinface, a Regenerative tablegrade sock liner and the same easy,
slip-on silhouette.
Inspired by epic, coastal California road trips, the Campfire
Crafted Regenerate Boot silhouette combines the UGG® Classic
boot and a slip-on. It features the signature UGGplush™ wool blend
liner, soft Twinface sheepskin sourced from ranches that practice
regenerative agriculture, and an outsole made from renewable
sugarcane for a lightweight, flexible fit.
The Scuffette II Regenerate Slipper has all the features
consumers know and love from the iconic Scuffette II, including a
soft suede upper and Twinface fluffy lining creating the signature
feeling of UGG®.
The Tasman Regenerate Slipper has all that consumers love
about the original but is made from low-impact materials sourced
from ranches that practice regenerative agriculture. The SugarSole™
outsole is made from fast-growing sugarcane and offers the same
cushioning and traction as the traditional Treadlite by UGG™
outsole.
Regenerate by UGG™ is available now for purchase at
UGG.com, UGG® stores and select wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on
the coast of California, UGG® is a
global lifestyle brand renowned for its iconic Classic Boot. First
worn by Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. UGG® is an environmentally and
socially conscious brand which strives to be socially just,
economically inclusive, and environmentally restorative. Delivering
more than $1.5 billion in annual
sales, UGG® partners with the best retailers globally and owns
concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg #FeelsLikeUGG.
Press Contact:
UGG®
Sarajane
McQuaid
Associate PR Manager
Mobile: (913) 744 – 7553
Sarajane.mcquaid@deckers.com
HIGH-RES CONTENT
Credit: UGG®
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