New Disaster Recovery as-a-Service solution and scalable
AI-powered management capabilities support secure, sustainable, and
smart enterprise business operations
SANTA
CLARA, Calif., Oct. 10,
2023 /PRNewswire/ -- Pure Storage® (NYSE: PSTG), the
IT pioneer that delivers the world's most advanced data storage
technology and services, today announced critical new data
resilience offerings, including the introduction of Pure
Protect™//DRaaS, a unique Disaster Recovery as a Service (DRaaS)
solution, new energy efficiency guarantees for its Evergreen®
portfolio, and scalable AI-powered storage services via its Pure1®
management platform to global enterprises.
With the introduction of consumption-based disaster recovery via
Pure Protect, a unique data resilience scoring system via Pure1,
and updates to Evergreen subscriptions that include a new Paid
Power and Rack commitment, Pure Storage enables enterprises to
adopt a complete, end-to-end storage strategy that assures data
resilience, reduces labor costs, accelerates sustainability
initiatives, and delivers unrivaled TCO benefits.
Industry Significance:
The rate of devastating ransomware attacks and the increasing
frequency of natural disasters are upending business continuity
more often each day. While many organizations recognize the
importance of a disaster recovery (DR) plan, current DR solutions
on the market are complex, expensive, and disruptive. Likewise, the
current energy crisis, new environmental regulations, and ethical
imperatives to improve corporate sustainability have led companies
to set ambitious net-zero goals, but reckoning with the typical
data center's power demands has remained challenging. And with
digitization at scale and data proliferation and fragmentation,
end-to-end operations management further aggravates the skill and
budget shortages for IT.
Today's introduction of Pure Protect //DRaaS and updates to the
Pure Storage Evergreen portfolio not only address these critical
industry pain points, but also set new milestones for
customer-centricity with compelling guarantees.
News Highlights:
- Assured Data Resilience: Pure Storage enables
enterprises everywhere to maximize data protection with a complete,
multi-layered data resilience strategy built from the ground up.
With intrinsic data protection built into its Evergreen
architecture via ActiveDR™, ActiveCluster™, and SafeMode™ Snapshot
capabilities, Pure Storage has now expanded data resilience with
new trusted operations capabilities and a new disaster recovery
service:
- Pure Protect //DRaaS, a new consumption-based Disaster Recovery
as-a-Service solution, drastically reduces complexity, cost,
recovery time, and business disruption in the wake of disasters and
cyber disruptions. Organizations now have clean environments with
multiple restore points to recover clean copies of their
on-premises vSphere data, to native AWS EC2, no matter what
underlying storage infrastructure it is, while ensuring data
centers remain isolated for investigation.
- Data Resilience Score, within the Pure1 Data Protection
Assessment, underscores Pure Storage's trusted operations by
providing better transparency in the adoption of Pure Storage and
industry-leading data protection and backup partner technologies,
while offering the ability to assess entire fleet configurations
against leading practices.
- Zero Data Loss Guarantee, across the Evergreen portfolio,
provides peace of mind that customers data will not be lost due to
Pure Storage hardware or software issues. In the rare case of any
data corruption, Pure Storage assures data protection with advanced
data recovery services for any hardware or software product-related
incidents, at no cost.
- Enhanced Service Experience, Everywhere: With Pure
Storage's AI-powered asset and lifecycle management services and
policy-based automation, customers can achieve operational
excellence, anywhere and on any scale.
- Asset Management and Genealogy allows customers and Pure
Storage to jointly optimize Labor costs to run and operate storage.
Customers get full transparency to manage Evergreen assets,
contracts, subscriptions, and lifecycle, and get visibility into
capacity, energy, and rack space usage. Customers can also view how
each asset or subscription has evolved over time, including
software updates, ramps, expansions, and renewals, and gain insight
into upcoming lifecycle events such as EOL, upgrades, or contract
expiration.
- Subscription Lifecycle Operations: Customers now benefit from a
subscription viewer to understand when subscriptions require
attention and renewal, predictive tracking of capacity utilization
with actionable alerts to optimize reserve commit vs on-demand
consumption, and new SLA indicators to track how well Pure Storage
is meeting performance and efficiency SLAs. Customers can plan for
future demand, trigger in-app workflows to request quotes, or use
the new Pure1 Marketplace for a simplified subscription shopping
experience. Partners can take advantage of these capabilities via
APIs and early notifications of lifecycle events (EOL, renewal) to
deliver seamless procurement experiences to joint customers.
- Policy-driven Upgrades take the guesswork out of choosing the
right Purity release and simplify fleet management. They help
customers strike the right balance between frequent upgrades and
maintaining a secure and supported storage environment based on
their organization's goals.
- Pure1 Mobile App enables customers to get insights and alerts
even on the go as well as manage cases and get the latest
information and news from Pure anywhere in the world.
- Guaranteed Energy Efficiency While Saving Money: With
the only Paid Power and Rack Space commitment in the enterprise
Storage as-a-Service market, and unique energy, density, and
upgrade guarantees, Pure Storage is not only committed to providing
the most sustainable storage solutions in the industry, but is also
determined to make being green easier and more affordable for
global customers.
Executive Insight:
"Enterprises are challenged by an evolving business landscape -
innovation is up, but so are data security threats, energy sources
are expanding, but climate change must be addressed, and labor
participation is at an all-time high, yet budgets are tightening
and talent is harder to find. The introduction of Pure Protect™
//DRaaS, unique Pure1 capabilities for subscription lifecycle
operations, and an industry-first sustainability commitment
underscore Pure's pledge to deliver the most secure, smart, and
energy-efficient storage services required by modern businesses." –
Prakash Darji, VP and GM, Digital
Experience Business Unit, Pure Storage
"Asset tracking and subscription management have long been
challenges for any enterprise organization, creating bottlenecks,
driving unexpected costs, and hindering productivity of our staff.
The latest AI-powered asset management capabilities within Pure1
have enabled us to both improve consumption of our existing
subscriptions, while transparently tracking SLAs, and effectively
and accurately manage our storage infrastructure – from capacity
utilization to renewals - from a single management platform." –
Josh Holst, Vice President of
Cloud Services, Involta
Learn More:
- Register: Join us on November 8,
2023 at 11:00 AM PT to learn
more about Pure's secure, sustainable, and smart data storage
- Blog: The Future Is Now, and It Secures Your Data and
Budget
- Blog: Introducing Pure Protect//Disaster Recovery as a Service
(DRaaS)
About Pure Storage
Pure Storage (NYSE: PSTG) uncomplicates data storage, forever.
Pure delivers a cloud experience that empowers every organization
to get the most from their data while reducing the complexity and
expense of managing the infrastructure behind it. Pure's commitment
to providing true storage as-a-service gives customers the agility
to meet changing data needs at speed and scale, whether they are
deploying traditional workloads, modern applications, containers,
or more. Pure believes it can make a significant impact in reducing
data center emissions worldwide through its environmental
sustainability efforts, including designing products and solutions
that enable customers to reduce their carbon and energy footprint.
And with the highest Net Promoter Score in the industry, Pure's
ever-expanding list of customers are among the happiest in the
world. For more information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Evergreen, Pure Protect,
Pure1, ActiveDR, ActiveCluster, and SafeMode are trademarks or
registered trademarks of Pure Storage Inc. in the U.S. and/or other
countries. The Pure Storage Inc. Trademark List can be found at
www.purestorage.com/legal/productenduserinfo.html.
Analyst Recognition:
Leader in the 2023 Gartner Magic Quadrant for Primary
Storage
Leader in the 2022 Gartner Magic Quadrant for Distributed File
Systems & Object Storage
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SOURCE Pure Storage