Waugh will drive strategic growth and
engagement as new Coldwell Banker brand leader
MADISON,
N.J., Oct. 10, 2023 /PRNewswire/ -- Coldwell
Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc.
(NYSE: HOUS), today announced Jason Waugh as
president of Coldwell Banker Affiliates, effective immediately.
Waugh will lead the Coldwell Banker brand, including brand strategy
and positioning, affiliate operations, and franchise sales for its
growing network of 100,000 affiliated sales professionals in more
than 39 countries and territories. Waugh reports to Liz Gehringer, president and CEO of Anywhere
Franchise Brands and former president of Coldwell Banker
Affiliates.
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Waugh, who most recently served as president and CEO of
Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire
Hathaway HomeServices Real Estate Professionals, will focus on
day-to-day business operations, the acceleration of franchise
sales, and enhanced service to affiliates, including harnessing
innovative products and technology, domestically and globally.
Waugh will attend this year's Gen Blue Experience in Atlanta from October
16-19, his first official Coldwell Banker public appearance
following this announcement.
"Jason is a remarkable leader who brings both a deep
understanding of real estate and a sharp sales acumen, drawn from
his diverse range of business experience," said Gehringer. "After
an extensive search to ensure that we found an exemplary leader to
guide Coldwell Banker in this new era, we found in Jason the
leadership attributes and vision for growth that will be invaluable
to our affiliate partners."
Prior to his time as president and CEO of Berkshire Hathaway
HomeServices Northwest Real Estate and Berkshire Hathaway
HomeServices Real Estate Professionals, Waugh served in
multifaceted roles within the industry including COO, office
manager, brokerage owner, regional sales manager, and sales agent.
The positions ensure Waugh's inherent insight into every aspect of
the business. Prior to his time in real estate, Waugh was a partner
at Synergy Sports Management. He received his BA and Juris
Doctorate from Pepperdine University
and Pepperdine University School of
Law.
"I am elated to serve as steward of the Coldwell Banker brand,
the legendary North Star of the real estate industry," said Waugh.
"I am confident that my expertise has positioned me well to enable
our broker owner affiliates and their agents to rapidly achieve
their business goals now and long into the future. Coldwell Banker
has been leading the industry for more than 117 years. I look
forward to ensuring our brand leads the industry for future
generations to come and delivers the quality services that our
customers enjoy."
In April 2023, Kamini Lane was
tapped to lead Coldwell Banker Realty, the Anywhere company-owned
Coldwell Banker brokerage organization, which includes a network of
55,000 agents. Waugh and Lane will partner to continue to
accelerate results for the Coldwell Banker brand and company-owned
brokerage, respectively.
About Coldwell Banker Real Estate LLC
Powered by its network of 100,000 affiliated sales professionals
in more than 2,700 offices across 39 countries and territories, the
Coldwell Banker® system is a leading provider of
full-service residential and commercial real estate brokerage
services. The Coldwell Banker brand prides itself on its history of
expertise, honesty and an empowering culture of excellence since
its beginnings in 1906. The Coldwell Banker brand is committed to
providing its network of affiliated sales agents with the tools and
insights needed to excel in today's marketplace and is known for
its bold leadership and dedication to driving the industry forward.
The brand was named among the 2023 Women's Choice
Award® "9 out of 10 Customer Recommended Real
Estate Agency." Blue is bold and the integrity and values of
the Coldwell Banker brand give the Gen Blue network an unbeatable
edge. Coldwell Banker Real Estate LLC fully supports the principles
of the Fair Housing Act and the Equal Opportunity Act. Each office
is independently owned and operated. To join Coldwell Banker Real
Estate and unlock the Gen Blue possibilities, please
visit https://careers.coldwellbanker.com/.
Media
Inquiries:
|
|
Athena Snow
|
Paola Bahena
|
Coldwell Banker Real
Estate LLC
|
G&S for Coldwell Banker Real Estate
LLC
|
973.407.5590
|
813.838.4383
|
athena.snow@anywhere.re
|
pbahena@gscommunications.com
|
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SOURCE Coldwell Banker Real Estate LLC