SINGAPORE, Oct. 12,
2023 /PRNewswire/ -- White-labelling is a common
strategy employed across various industries to deliver products or
services under one company's brand, while the underlying components
or solutions are provided by a different entity. It's an approach
that allows businesses to leverage specialized expertise,
streamline operations, or expand their offerings more swiftly
without the need to develop that competence in-house.
White-labels are used by a multitude of industries from retail,
to fintech, healthcare or even F&B. Banks leverage fintech
companies to develop and manage mobile banking apps, healthcare
providers and clinics use white-label telemedicine platforms to
offer virtual consultations under their own brand.
Brands turn to white-label solutions for various reasons, as
well as allow them to focus on their core competencies. Four other
key motivations include:
Cost Efficiency: White-label solutions often provide a
cost-effective way for brands to offer products or services without
the substantial upfront investments and ongoing operational costs
associated with in-house development or production. By leveraging
existing solutions, brands can save on research, development, and
infrastructure expenses, making it an attractive option.
Built for Scale: White-label solutions are customizable
to cater to the specific needs of different partners. This means
that the platform can be optimized for various industries and
markets providing a more tailored and efficient solution for each
partner while enjoying all the optimization generated across the
entire ecosystem.
Time-to-Market: Speed is crucial in today's
competitive business landscape. White-label solutions allow brands
to enter the market quickly, as they can bypass the lengthy
development or production process, helping companies to gain
competitive advantage.
Reduce Risk: By using established white-label products or
services, brands can mitigate the risks associated with developing
their own solutions from scratch. This includes risks related to
technology failures, market acceptance, and financial investments.
White-label solutions have a proven track record, which can provide
a level of assurance and reduce the uncertainty and risks
associated with untested, proprietary developments.
Travel is an interesting category where there are both players
in the travel space, those who are increasingly searching for
white-label solutions to either accelerate change for their
existing business offer – digitalization of bricks and mortar brand
as an example - and those from external verticals such as finance,
telco or airlines. These external verticals utilize white-label to
piggy-back into the attractiveness and high yield of travel to
build greater loyalty with their customers.
Being a key player in the B2B space within the travel industry,
we have aimed to explore the significant ways in which white-label
solutions can enhance both other travel brands and other
organizations' ability to deliver a smooth and enriching booking
experience for their customers:
Shopping cart: With the boom in online shopping
accelerated by the recent COVID pandemic, consumers are accustomed
to the convenience of purchasing online and being able to add
things to their cart before searching for other items, whether they
are buying electronic goods, the weekly groceries or indeed travel.
White-label solutions should integrate shopping cart features which
will enable travellers to combine their accommodation, transport
and activities reservations into one easy booking transaction and
this helps save money and get more from points. Shopping carts also
encourage customers to purchase higher-value items or add
complementary products to their carts. These can be offered by
bundle offers, upgrades, frequent purchase discounts as an
upselling strategy.
Range of products inventory: Consumers demand a wide
variety of choices, keeping this in mind it is imperative that the
white-label platform can provide a range of inventory that is
best-in-class. Rocket Travel by Agoda's white-label solutions for
example presents the consumers accommodations, flights, activities
and car rentals from Agoda, Booking.com and Priceline.
Loyalty management: Partners are looking for incentives and
solutions that help them build loyalty with their customers. Rocket
Travel by Agoda has more than 10 years of expertise in crafting
compelling campaigns and tailored experiences for different
segments of loyalty programs' customer base, which is crucial for
brands seeking white-label solutions. The ability to personalize
offers and experiences, letting partner brands cultivate strong and
lasting relationships with their customers is non-negotiable.
Advanced marketing capabilities: Customer support over
email and text with push messages, cross-selling widgets are the
basics that any white-label solution should be offering its
consumers. What brand partners seek is the white-label's capability
and capacity to manage and optimize their marketing performance.
Partner brands seek platforms that equip them with the tools needed
to reach and engage customers effectively aligning touch points to
reach travelers wherever they are in their travel booking
journey.
Mobile first but platform agnostic: Needless to say,
mobile devices are on the up and up. A white-label solution should
have the ability to empower partner brands' consumers to seamlessly
access and navigate the platform ensuring a smooth booking process
whether they are on a smartphone, tablet or a laptop. A user
experience that remains intuitive and consistent across platforms
is a hygiene factor but one that can determine whether a consumer
returns to the platform or not.
Leverage scale: For brands considering a white-label
solution, evaluate how to leverage the solution provider's scale to
reap the benefits of things like high uptime, robust security
measures, and pursuing improved conversions.
Insights and Data: White-label solutions can offer a host
of benefits when it comes to insights and data. Partner brands can
access valuable data analytics and insights into customer behavior,
booking patterns, and market trends. These insights could enable
them to make informed decisions, refine their marketing strategies,
optimize pricing models, and enhance the overall customer
experience. White-label solutions also provide robust reporting and
tracking tools, to monitor performance in real-time and adjust
their offerings accordingly to remain competitive.
In conclusion, white-label solutions are already the big talking
point across industries and now increasingly for the travel
industry. From a dynamic multi-funnel approach to
personalized loyalty features, seamless mobile compatibility, and
an unbeatable inventory, Rocket Travel by Agoda's white-label
solution harnesses the power of technology to help partner brands'
stay ahead of the curve.
As CCO of Agoda, Damien's responsibilities include leading
the Rocket Travel by Agoda business unit which provides the
technical expertise to offer partner-branded travel experiences
with an emphasis on rewards and loyalty. Working with partners, we
ensure travelers get the most value and delight when planning their
getaways by incentivizing consumers to secure thousands more
miles, gift cards, or additional discounts just by booking through
the partner-brand portals.
In her role as Senior Vice President at Rocket Travel by
Agoda, Sarah leads the strategic vision that offers solutions and
contributes substantially to revenue growth for our partners. Sarah
sees partner-centricity as a primary distinguishing factor for the
brand, and a significant reasoning for our partners' ongoing
commitment to us.
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SOURCE Agoda