W Sydney is
Ahead of the Curve with its Vibrant Design and Alluring Venues
Creating a New Hub on the Harbour
SYDNEY, Oct. 13,
2023 /PRNewswire/ -- W Hotels, part of Marriott
Bonvoy's global portfolio of over 30 extraordinary hotel brands,
today announces the highly anticipated opening of W Sydney. Located in a dramatic curved
structure rising over Darling Harbour, W Sydney is set to become a coveted
destination for travelers and Sydneysiders alike, bringing new
energy and a modern take on luxury to the city and harbour
waterfront.
"W Sydney marks our W Hotels
brand's triumphant return to Sydney, a long-awaited addition to our robust
portfolio in Australia, following
our recent debuts in Melbourne and
Brisbane," said
George Fleck, Vice President and
Global Brand Leader of W Hotels. "W
Sydney will cultivate a new cultural and social hub in the
vibrant Darling Harbour precinct. It is the perfect canvas for a
non-conformist approach to the luxury hospitality landscape with
W's bold and energetic 'Whatever/Whenever' service ethos, dynamic
design, and immersive programming as we celebrate Sydney through a new lens."
A BEACON OF BOLD DESIGN
Located within The Ribbon and
designed by acclaimed Australian architects, Hassell, W Sydney rises above the roadways to hug
Darling Harbour. Its exceptional interiors are designed by
London-based Bowler James
Brindley, who conceived W Sydney
through the authenticity of the city's history, spirit, and lore;
from the marine-inspired rooms and suites to the distinctive
restaurant and bars. At the heart of the hotel's design story is
'the larrikin,' a quintessentially Australian character whose
strong spirit informs and inspires the hotel's luxe yet
unconventional interiors.
From the moment guests step past the W sign, inspired by the
Australian flower Waratah, they are on a design-led journey. The
copper-clad entry pays homage to subterranean Sydney and its disused railway tunnels, and an
illuminated vertical promenade sweeps guests up into Living
Room, a vivid blue space that reinvents the conventions of a
traditional lobby by turning it into a social hub. Embracing a
'Future Noir' theme, Living Room is punctuated by an electric blue
circular bar and nest-like seating that reference the Australian
Bowerbird, a larrikin of the bird world. W Sydney's 588 guestrooms, including 162
exceptional suites, draw inspiration from the hotel's harbourside
location and nearby beaches, exuding marine-chic in their nautical
white and navy-blue palette and undulating walls that echo the
sails of yachts in the marina below. Bathrooms are rendered in deep
oceanic blue and walk-in wardrobes feature a burst of graphic,
inflorescent red and pink Waratah flowers for a playful touch.
CUISINE SCENE
Across all its spaces, W
Sydney channels the
boundless energy of the Harbour City and its culture of
inclusivity with a tuned-in, curious attitude, amplified
through always-on programming. Electrifying the city's culinary and
nightlife scenes, W Sydney brings four new dining and bar venues
across three exciting levels. BTWN embraces its
unique setting adjacent to the flyover, drawing on its urban
surroundings and weaving the iconography of night food markets into
its spaces. Leading the culinary adventures at BTWN is
Head Chef Chris Dodd, an alumnus of Aria and Blue
Door, whose menus hero the produce of New
South Wales. Just as other restaurants in town are winding
down, BTWN comes alive with 2AM: dessertbar, a late-night hotspot
created in collaboration with Singaporean dessert guru Janice Wong. Living Room's
menus embrace the hotel's location on the edge of Asiatown
with a focus on Sake and Soju, as well as Asian
small bites. 29/30 is a two-level bar with
uninterrupted harbour views, the perfect place to celebrate
Sydney. A beacon at the apex of
Darling Harbour, the WET Deck (pool) level bar
evokes an underwater world with coral-inspired lighting and is a
great spot for casual tapas and cocktails. Meanwhile,
Level 30 above takes things up a notch with elevated cocktails, a
menu of vintage Champagnes by the glass, and the above-sea-level
décor of a superyacht.
UP AND AWAY
Switching the mood,
AWAY Spa is an oasis of concrete calm designed
to leave guests feeling rested and recharged in an idiosyncratic
but nevertheless deeply restorative space. The five treatment rooms
and connecting spaces are gently enclosed by the meditative,
geometric art of Bradley Eastman
(aka Beastman). In addition to unique circular pods
for beauty treatments, the spa features a bar for those who like to
socialize while they decompress. The hotel's FIT Gym
is complete with Technogym equipment,
whereas WET Deck is a place to chill poolside
with stellar views of Darling Harbour. The 30-metre open-air
infinity pool showcases a giant jellyfish motif crafted from vivid
glass mosaic tiles, a further nod to the hotel's joyful
eccentricity.
BUSINESS IS PLEASURE
Whilst W
Sydney is destined to be
Sydney's newest playground, it
also means business. Located just steps from Sydney's International Convention Centre, the
hotel features 1300-square-meters of exceptional event space across
eight versatile rooms. Set on level five, W
Sydney's
592-square-meter pillarless Great Room features
floor-to-ceiling windows that afford extraordinary views of the
city. The design connects to the lively Darling Harbour setting,
with light fittings and a graphic carpet that explode in a creative
tribute to Sydney's famous
fireworks.
"W Sydney reimagines luxury for
a new era, creating a vibrant new scene for Sydneysiders and
visitors to the city," says Craig
Seaward, General Manager of W
Sydney. "It's a complete departure from the city's
traditional hotels and this unique W spirit is something you feel
at every touchpoint, from our eclectic venues to the cool blue
rooms and high energy programming. I can't think of a better
location for our new W hotel than Sydney's amazing harbour. We can't wait to
welcome guests again and again."
For more information and to book, please visit wsydney.com or
follow on Instagram and Facebook.
About W Hotels
Born from the bold, 24/7 culture
of New York City, W
Hotels has redefined hospitality for over two decades,
breaking the norms of traditional luxury wherever the iconic
W sign lands. With more than 60 hotels around the globe, the
detail-driven design, iconic Whatever/Whenever service and buzzing,
signature Living Rooms create an experience that is often imitated
but never matched. Dynamic and invigorating, the brand celebrates
each travelers' desire to uncover the destination through a lens
that is distinctly W. For more information on W
Hotels, visit whotels.com/theangle or
follow us on Twitter,
Instagram and Facebook. W
Hotels is proud to participate in Marriott
Bonvoy®, the global travel program from Marriott
International. The program offers members an extraordinary
portfolio of global brands, exclusive experiences on
Marriott Bonvoy Moments and unparalleled benefits
including complimentary nights and Elite status recognition. To
enroll for free or for more information about the program,
visit MarriottBonvoy.marriott.com.
About Marriott Bonvoy®
Marriott Bonvoy's
extraordinary portfolio offers renowned hospitality in the most
memorable destinations in the world, with over 30 brands that are
tailored to every type of journey. From The Ritz-Carlton and St.
Regis to W Hotels and more, Marriott Bonvoy has more luxury
offerings than any other travel program. Members can earn points
for stays at hotels and resorts, including all-inclusive
resorts and premium home rentals, and through everyday
purchases with co-branded credit cards. Members can redeem their
points for experiences including future stays, Marriott Bonvoy
Moments™, or through partners for luxurious products from Marriott
Bonvoy Boutiques®. To enroll for free or for more information
about Marriott Bonvoy, visit marriottbonvoy.com.
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