DOWNERS
GROVE, Ill., Oct. 13,
2023 /PRNewswire/ -- Dover Fueling Solutions ("DFS"),
a part of Dover (NYSE: DOV) and a leading global provider of
advanced customer-focused technologies, services and solutions in
the fuel and convenience retail industries, today announced the
launch of DX Promote® Auto, a new managed media service
that provides retailers with state-of-the-art advertising content
to display on the DFS Anthem UX® platform.
The new service provides fueling and convenience retailers
access to a dedicated team that creates and manages custom
advertising, including short-form infotainment, national promotions
and major oil content. These advertisements save retailers time,
drive in-store foot traffic, increase sales and enhance the
customer experience at the pump.
"Many of our small- and medium-sized business customers want
media but lack the time and resources to create compelling and
trusted content themselves," said Scott Negley, Senior
Director, Product Management at Dover Fueling Solutions. "This new
offering lightens the load for retailers and improves their
customers' experience. With the Anthem UX platform increasing sales
for promoted items by 51%, we know that targeted media is a
powerful tool. Now, it's about helping our customers create curated
playlists and utilize this tool effectively to drive in-store foot
traffic and boost bottom lines."
To ensure retailers will be supplied with their preferred
content on DX Promote Auto, DFS will provide a customer intake
form for banner ads on a quarterly basis. This will allow retailers
to select monthly content picks to ensure relevance and value.
Retailers will also be able to personalize the content for their
marketing needs, such as calls to action and price points.
The DX Promote Auto managed media service includes:
- Short-form infotainment, engaging national advertisements and
major oil promotions (when provided)
- Personalized retailer-selected banner ads with a call to
action, scheduled by DFS (up to six per month)
- If there is no media selected for the quarter, DFS will play a
default playlist that includes rotating engaging content
- Weather and traffic tabs provided by Google through DX Promote
Auto
- A dedicated DFS team to manage the retailer's media
DX Promote Auto on Anthem UX platform has rolled out at select
fuel stations in the United
States, with continued expansion planned for the near
future. For more information, visit
https://www.doverfuelingsolutions.com/media-dx-promote.
About Dover Fueling Solutions:
Dover Fueling Solutions (DFS) is part of Dover Corporation and a
leading provider of advanced energy dispensing equipment,
electronic automation and payment systems, automatic tank gauging
and subscription solutions to fueling and convenience retail
customers worldwide. Comprised of brands Wayne Fueling
Systems, Tokheim, OPW Fuel Management Systems, ClearView,
ProGauge, Fairbanks, AvaLAN Networks and LIQAL, DFS is dedicated to
offering a broad range of solutions that power vehicles, including
conventional fuel and clean energy products that support gasoline,
diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV
chargers.
Headquartered in Austin, TX,
DFS has a strong global manufacturing and technology development
presence, including facilities in Brazil, China, India,
Italy, Poland, Belgium, the
Netherlands, the United
Kingdom and the United States. For more information
about DFS, visit www.doverfuelingsolutions.com.
About Dover:
Dover is a diversified global manufacturer and solutions
provider with annual revenue of over $8
billion. We deliver innovative equipment and components,
consumable supplies, aftermarket parts, software and digital
solutions, and support services through five operating segments:
Engineered Products, Clean Energy & Fueling, Imaging &
Identification, Pumps & Process Solutions and Climate &
Sustainability Technologies. Dover combines global scale with
operational agility to lead the markets we serve. Recognized for
our entrepreneurial approach for over 65 years, our team of over
25,000 employees takes an ownership mindset, collaborating with
customers to redefine what's possible. Headquartered in
Downers Grove, Illinois, Dover
trades on the New York Stock Exchange under "DOV." Additional
information is available at dovercorporation.com.
Dover Fueling Solutions Contact:
Amy Cearley, Director of Global Marketing
Communications
(512) 484-4259
amy.cearley@doverfs.com
Dover Media Contact:
Adrian Sakowicz, VP,
Communications
(630) 743-5039
asakowicz@dovercorp.com
Dover Investor Contact:
Jack
Dickens, Senior Director, Investor Relations
(630) 743-2566
jdickens@dovercorp.com
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SOURCE Dover