"Cowboy Code" Reveals How Hard Work, A
Connection to the Land, and Sense of Community Are Universal
Attributes of the Lifestyle
MINNEAPOLIS, Oct. 23,
2023 /PRNewswire/ -- Polaris, the world leader
in powersports and off-road innovation, releases the newest edition
of "Cowboy Code," a two-part series featuring country music star
Riley Green alongside Team Polaris
rodeo champion Tyson Durfey. The
series highlights the two individuals with different backgrounds
bonding over their shared understanding of "Cowboy Code," including
hard work, respect for community, and being a steward of the land.
As the No. 1 utility side-by-side brand, Polaris RANGER understands
the values and work ethic of those who are tackling some of the
toughest jobs.
Filmed at Green's multi-generational property in his hometown of
Jacksonville, Alabama, the pair
learn about each other's backgrounds, discuss the similarities and
differences of their jobs, and how the "Cowboy Code" is a common
theme in both of their lives. To help share his story, Green takes
Tyson to several memorable landmarks on the vast property quickly
and comfortably in a Polaris RANGER. Later in the series, viewers
can see how Green and Durfey work together to plow and plant a food
plot for deer season and with the help from his Polaris RANGER,
they are able to complete the tasks and still have time for fun at
the end of the day. Durfey and Green infuse personal experiences
into the series, paired with a shared love for the outdoors to
highlight how they may have different passions, but embody the same
sense of the "Code."
"The 'Cowboy Code' to me is about eating, sleeping, and
breathing the ethics that every small town in America is made of
and I can honestly tell you the Green Family embodies that," said
Durfey. "I'm honored to be able to work with Polaris to bring
another short series of 'Cowboy Code'."
"I'm excited to be working with Polaris on its 'Cowboy Code'
series because it's a brand that I rely on to maintain my family's
farm," said Green. "Polaris leads the industry in developing
off-road vehicles to help those who take care of land and
contribute to something bigger than ourselves. Understanding hard
work, the connection with the land and the sense of community is
something Tyson and I spent a lot of time discussing during the
series."
To watch the "Cowboy Code" Series featuring Tyson Durfey and Riley
Green, head over to Polaris.com/CowboyCode to watch the
initial release and the final episode on October 25th at 11 AM
CT.
To learn more about Polaris Off Road and "Cowboy Code," please
visit Polaris.com/CowboyCode or join the conversation and follow on
Facebooksm, Instagramsm,
YouTubesm, and Xsm.
About Polaris
As the global leader in powersports,
Polaris Inc. (NYSE: PII) pioneers product breakthroughs and
enriching experiences and services that have invited people to
discover the joy of being outdoors since our founding in 1954.
Polaris' high-quality product line-up includes the Polaris RANGER®,
RZR®, and Polaris GENERAL™ side-by-side off-road vehicles;
Sportsman® all-terrain off-road vehicles; military and commercial
off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and
heavyweight motorcycles; Slingshot® moto-roadsters; Aixam
quadricycles; Goupil electric vehicles; and pontoon and deck boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with a robust portfolio of parts, garments,
and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com
About Riley Green:
Riley Green has been compelling
Country music fans to raise a drink, shed a tear, and, above all,
celebrate where they are from, since first releasing his
self-titled EP in 2018. His songs like the No. 1 PLATINUM hit
"There Was This Girl," the 2X-PLATINUM-certified
heart-tugger "I Wish Grandpas Never Died" (which he
performed live at the 55th ACM Awards), and his chart-topping
collab with Thomas Rhett, "Half
of Me," have made Riley synonymous with what Country music does
best: making listeners feel something with his no-gimmick,
relatable writing and classic feel.
An avid sports fan, former athlete (Jacksonville State University quarterback) and
outdoorsman, Riley is riding a wave of success after being named
the Academy of Country Music's 2020 New Male Artist of the Year, a
former MusicRow Breakout Artist of the Year, a CMT "Listen
Up Artist," and one of CRS's 2020 New Faces. Now playing to an
average of 65,000 fans each night serving as direct support for
Morgan Wallen and Luke Combs this year, Green headlined the Rock
The South festival and is selling out his own headlining shows.
Combs, joins Riley on his current Top 25-and-climbing single
"Different 'Round Here (Ft. Luke
Combs)," the title track to Riley's 2019 debut album
that he re-recorded with Combs after seeing how fans connected to
it.
His new album Ain't My Last Rodeo, produced by
Dann Huff, is more of the signature
Riley Green fans have come to know
and love from the good ol' boy who still lives in his hometown of
Jacksonville, AL. The project,
heavily influenced by the rural, small town and slower way of life
at home and time spent with his family, the new project, is
available now via BMLG Records. See tour dates and learn more at
rileygreenmusic.com.
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SOURCE Polaris Inc.