Cracker Barrel Rewards™ members have
the chance to "Rock Like Dolly" and win a custom,
Dolly-designed Rockin' chair inspired by her first-ever rock
album;
Dolly's new album, Rockstar, available for
sale at Cracker Barrel stores Nov.
17
LEBANON,
Tenn., Oct. 30, 2023 /PRNewswire/ -- Cracker
Barrel Old Country Store® announced today
that global superstar Dolly Parton
will be the face of "Rewards That Rock," a campaign that honors the
brand's recently launched rewards program, Cracker Barrel
Rewards™, and Dolly's new album, Rockstar. To celebrate the
partnership, Cracker Barrel and Dolly are giving rewards members
the chance to win one of 667 custom-designed Dolly Rockin' chairs.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9220551-cracker-barrel-teams-dolly-parton-celebrate-new-rewards-program/
Cracker Barrel Rewards is a new way for guests to experience the
same care and hospitality that Cracker Barrel is known for, but now
in a more rewarding way. Themed after a beloved brand icon,
the peg game, members of the program can earn Pegs, like points, on
restaurant and retail purchases and redeem them for
rewards*. The program is free and easy to join and just
for enrolling, members receive a complimentary appetizer. To sign
up, visit any Cracker Barrel location, the Cracker Barrel app
or CrackerBarrel.com.
"When it comes to something as exciting as the announcement of
our new rewards program, we knew that Dolly Parton was the
perfect partner to anchor our campaign," said Julia Perry, Vice President of Marketing
Communications at Cracker Barrel. "It's always an honor to
collaborate with her but particularly on this campaign, which gives
us the chance to celebrate her first-ever rock album, while also
paying tribute to this milestone moment for our brand – that is the
launch of Cracker Barrel Rewards – which is also pretty rockin'. It
was a natural fit."
The feeling is mutual from Dolly: "Cracker Barrel and I have had
a relationship for many years, and I am happy to say it continues
with the launch of my new Rockstar album on Nov. 17 and Cracker Barrel's Rewards That Rock
campaign. They surely are giving you the Rockstar
treatment!"
Rock Like Dolly
Sweepstakes
In honor of Cracker Barrel Rewards and Dolly's new Rockstar
album, Cracker Barrel has launched the Rock Like Dolly sweepstakes.
Starting today through Dec. 4,
Cracker Barrel Rewards members can enter for a chance to win one of
the Rockstar-inspired Dolly Rockin'
Chairs co-designed with Dolly
Parton**. The limited-edition rocking chairs will
be showcased on Cracker Barrel front porches nationwide for guests
to experience firsthand just how rockin' they are.
Rockstar Album and Dolly Rockin' Chairs Available for Purchase
in Cracker Barrel Stores
Guests have even more opportunities to Rock Like Dolly with a
limited collection of Dolly merch including Dolly's new
Rockstar album, available in stores and online on
Nov. 17. And, starting Dec. 5, a limited number of Dolly Rockin' Chairs will be available for
purchase, while supplies last, at select locations and online at
shop.crackerbarrel.com.
Rewards That Rock Creative Campaign and Exclusive
Music
As the face of "Rewards That Rock," Dolly is seen in ads that will
run across platforms throughout the campaign. The spots showcase
Dolly engaging in the Cracker Barrel Rewards experience set to an
exclusive advance excerpt from her album's title track, "Rockstar,"
which can be viewed here.
For more information on the Rewards That Rock campaign, visit
CrackerBarrel.com/rewards/dolly.
*See Terms & Conditions for all details.
**NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE
WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal
residents of the 48 contiguous United
States and D.C., excluding Alaska and Hawaii, 18 years of age and older who have
registered for Cracker Barrel Rewards before entry. Void in AK, HI,
& where prohibited by law. Winners who live within twenty
(20) miles of a Cracker Barrel Old Country Store (as determined by
Sponsor in its sole discretion) must pick up prize from store,
between December 21, 2023 and
January 5, 2024, or forfeit the
prize. Sweepstakes begins on or about 9:00:00 a.m. ET on October
30, 2023 and ends at 11:59:59 a.m.
ET on December 4, 2023.
Subject to full Official Rules including prizes, odds, and all
details, http://rocklikedollysweeps.crackerbarrel.com/rules.
Sponsor: Cracker Barrel Old Country Store, Inc., 305 Hartmann
Drive, Lebanon, TN 37087.
About Dolly Parton
Dolly Parton is the most honored and
revered female country singer-songwriter of all time and was
recently inducted into the Rock and Roll Hall of Fame. Achieving 27
RIAA-certified gold, platinum, and multi-platinum awards, she has
had 26 songs reach #1 on the Billboard country charts, a record for
a female artist. Parton is the first artist to have topped the
Billboard's Adult Contemporary, Christian AC Songs, Hot Country
Songs, Christian Airplay, Rock Digital Songs, Country Airplay and
Dance/Mix Show Airplay radio charts. Parton became the first
country artist honored as Grammy MusiCares Person of the Year given
out by NARAS. She has 48 career Top 10 country albums, a record for
any artist, and 110 career-charted singles over the past 50+ years.
On October 17th she released her
second coffee table book in a trilogy called "Behind The Seams:
My Life in Rhinestones" and on
November 17th her highly anticipated
30-song rock album, "Rockstar."
In 2014 the RIAA recognized her impact on recorded music with a
plaque commemorating more than 100 million units sold worldwide.
She has garnered eleven Grammy Awards and 51 nominations, including
the Lifetime Achievement Award, 10 Country Music Association
Awards, including Entertainer of the Year; five Academy of Country
Music Awards, also including a nod for Entertainer of the Year;
four People's Choice Awards; and three American Music Awards. In
1999, Parton was inducted as a member of the coveted Country Music
Hall of Fame.
In 2020, she released the Christmas album "A Holly Dolly
Christmas" which went #1 on the Billboard Country and Holiday
charts, as well released the bestselling coffee table book
"Songteller: My Life in Lyrics." In
2021, she won an Emmy Award for Outstanding Television Movie for
the film "Dolly Parton's Christmas on the Square" and in
December 2022, she released on NBC an
all-new original holiday movie called "Dolly Parton's Mountain Magic Christmas" with
her starring as well as producing; it was the most watched film of
that year and the two years prior.
To date, Parton has donated over 218 million books to children
around the world with her Imagination Library. Her children's book,
Coat of Many Colors, was dedicated to the Library of Congress to
honor the Imagination Library's 100 millionth book donation. In
March of 2022, Parton released the book Run Rose Run which she
co-authored with James Patterson
which sat at # 1 on the New York Times Bestseller's List for 5
weeks, a record for this decade. She also released an accompanying
album of the same name with original songs inspired by the book
which reached #1 on three charts simultaneously --- Country,
Americana/Folk and Bluegrass Albums. From her "Coat of Many Colors"
while working "9 to 5," no dream is too big and no mountain too
high for the country girl who turned the world into her stage.
About Cracker Barrel Old Country Store®
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) provides a
caring and friendly home-away-from-home experience while offering
guests high-quality homestyle food to enjoy in-store or to-go and
unique shopping — all at a fair price. Established in 1969 in
Lebanon, Tenn., Cracker Barrel and
its affiliates operate over 660 company-owned Cracker Barrel Old
Country Store® locations in 45 states and own the fast-casual Maple
Street Biscuit Company. For more information about the Company,
visit crackerbarrel.com.
Media Contact
media.relations@crackerbarrel.com
615-235-4135
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SOURCE Cracker Barrel Old Country Store, Inc.