BLUE
BELL, Pa., Nov. 1, 2023 /PRNewswire/
-- Unisys (NYSE: UIS) and its brand agency of record,
Landor & Fitch, were recognized with three Gold awards and one
Highly Commended recognition at the Transform Awards North America
2023 for their comprehensive brand transformation work.
In its ninth year, the Transform Awards North America celebrates
excellence in brand development, rebranding and reputation
management. The collaboration between Unisys and Landor & Fitch
resulted in a multi-dimensional creative reimagining that
modernized the 150-year-old IT brand for the first time since
1986.
Up against major brands, Unisys took home four accolades:
- Gold for Best Creative Strategy
- Gold for Best Visual Identity in the Technology, Media
and Telecommunications Sector
- Gold for Best Implementation of Brand Development
Project
- Highly Commended recognition for Best Brand Evolution
(Corporate)
"Unisys has a reputation for reinventing itself, and our brand
is all about relentlessly reimagining the status quo to propel
people and organizations forward," said Teresa Poggenpohl, chief marketing officer for
Unisys. "Our brand has evolved into a strategic pipeline driver,
and it's incredibly gratifying to be recognized for our efforts by
industry colleagues."
The brand relaunch was more than a new logo. The award-winning
work, spearheaded by Poggenpohl, encompassed a fresh visual
identity, a modern brand voice and a cultural transformation that
extends into both the employee experience and recruiting. Unisys
and Landor & Fitch elevated the tech company's classic brand to
a leading-edge and purpose-driven model. Today, the brand serves as
an extension of the business strategy.
The results speak for themselves. Unisys.com has had the highest
number of visitors in company history in 2023 and has seen a 19%
increase quarter over quarter in traffic from high-value clients
and targets. Since the brand relaunch, website traffic has
consistently increased every month, improving performance, driving
awareness and creating pipeline. The company's LinkedIn audience
also grew by 26% during this time.
"The Unisys leadership team's ambition and willingness to be
bold was a critical factor in creating such a successful brand
transformation," said Thomas Ordahl,
global chief strategy officer of Landor & Fitch. "During our
work together, there was a multidisciplinary feedback loop fueled
by chemistry, trust and respect. The honors from Transform really
speak to what happens when you go for it."
During the awards ceremony held in New
York City, Transform Magazine said that this was one of
their most significant years for submissions, and they handed out
nearly 200 recognitions across 52 categories during the event. The
creative strategy category is usually where B2C brands dominate,
but the Unisys brand broke the mold by clinching a gold honor for
the B2B brand.
Click here to see more about the company's brand
transformation.
About Unisys
Unisys is a global technology solutions company that powers
breakthroughs for the world's leading organizations. Our solutions
– digital workplace; cloud, applications & infrastructure;
enterprise computing; and business process – help our clients
challenge the status quo and create new possibilities. To learn how
we deliver breakthroughs for our clients – and have been pushing
the possible for 150 years – visit unisys.com and follow
us on LinkedIn. #Unisys150.
RELEASE NO.: 1101/9927
Unisys and other Unisys products and services mentioned herein,
as well as their respective logos, are trademarks or registered
trademarks of Unisys Corporation. Any other brand or product
referenced herein is acknowledged to be a trademark or registered
trademark of its respective holder.
UIS-C
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SOURCE Unisys Corporation