Geissler's Supermarkets will be the first
grocer to replace a majority of its traditional shopping carts with
Instacart's smart Caper Carts
EAST
WINDSOR, Conn. and SAN
FRANCISCO, Nov. 2, 2023 /PRNewswire/ -- Geissler's
Supermarkets, a seven-store IGA retailer with locations in
Connecticut and Massachusetts, and Instacart (NASDAQ: CART),
the leading grocery technology company in North America, today announced a new
partnership to bring Caper Carts, Instacart's artificial
intelligence-powered (AI) smart carts, to all seven Geissler's
locations, replacing a majority of their traditional shopping carts
over the coming months.
Caper Carts use computer vision and AI to automatically identify
items as they're placed in the cart, and Geissler's will deploy
them to transform the traditional checkout experience, allowing
customers to bag as they shop and pay from wherever they are in the
store. Customers will be able to use their loyalty account on the
carts, giving them access to personalized promotions and savings as
they shop. Geissler's was recently named "Retailer of the Year" by
the Connecticut Food Association.
"As we celebrate our 100th anniversary and continue to innovate,
we're excited to share our plans to replace a majority of our
traditional shopping carts with Instacart's Caper Carts across our
seven stores, making shopping at Geissler's even easier, more
efficient, and personalized," said Bob
Rybick, President and CEO of Geissler's Supermarkets and IGA
Retailer Advisory Board Chairman. "We see clearly the value that
Caper Carts bring to our customers and our business, in the short
and long term. At launch, they'll reduce lines and congestion while
freeing up store associates to focus more on customer support. The
carts' screens help customers easily find items on their list, stay
on budget, and access tailored recommendations and deals as they
browse the aisles. More engaging experiences drive larger basket
sizes and repeat customers, and we see even more possibilities long
term."
"Geissler's plays a vital role in their community, and we're
proud to partner with them as they create an innovative omnichannel
experience that makes shopping more convenient and engaging for
their customers," said David
McIntosh, VP and GM of Connected Stores as Instacart.
"Grocers know their communities best, and as their partner, we
build technologies that fit their unique brand, help digitize and
connect their stores, and support their overall growth."
Caper Carts are part of Instacart's Connected Stores technology
offerings for retailers, helping grocers bridge the online and
in-store shopping experience. To learn more about Caper Carts and
other Connected Stores technologies, visit
www.instacart.com/company/retailer-platform/connected-stores. To
shop from Geissler's Supermarkets via Instacart, visit
https://www.instacart.com/store/geisslers-supermarkets-inc/storefront.
About Geissler's Supermarkets
Geissler's Supermarkets started in 1923 with A.F. Geissler
delivering groceries to the small village of Broad Brook in the town of East Windsor, Connecticut. The company is now
owned and operated by the 4th generation, the great-grandchildren
of A.F. Geissler. Keeping up with the high standards set by their
great grandfather, they continue to provide excellent quality food
and customer service to the local communities. Geissler's stores
feature in store butcher shops which offer custom cut meat, daily
fresh produce deliveries, and kitchens that produce meal solutions,
to fit any lifestyle. Fresh salad bars, hot buffets, and store-made
fresh deli salads created in Geissler's kitchens and many more
options are available to fit the needs of families of all sizes.
Geissler's also partners with local farms and local producers from
Connecticut, Massachusetts and New England to bring the
freshest products possible to their customers, because at
Geissler's, Local = Fresh. Geissler's has seven locations:
Bloomfield, Somers, Granby, Windsor, South
Windsor, East Windsor and
one in Agawam, Massachusetts.
Learn more about Geissler's Supermarkets: geisslers.com
About Instacart
Instacart, the leading grocery technology company in
North America, works with grocers
and retailers to transform how people shop. The company partners
with more than 1,400 national, regional, and local retail banners
to facilitate online shopping, delivery and pickup services from
more than 80,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
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SOURCE Maplebear Inc. dba Instacart