NEW
YORK, Nov. 6, 2023
/PRNewswire/ -- S4Capital's operating brand Media.Monks, a
digital-first marketing and advertising services company, has hired
Dave Carey as Global EVP
Studios & Embedded Solutions to lead the Studio.Monks, a
digital-first creative studio powered by talent and underpinned by
tech, where Carey will continue to build centers of excellence for
production around the world. The move underscores Media.Monks' goal
to build bespoke creative solutions for brands and deliver access
to a studio roster of best-in-class talent.
As a creator-focused, tech-powered team, the Studio.Monks aim
to reimagine how content is created, scaled and shared with
the world. In his new role, Carey will build on this vision with a
focus on fully integrating artificial intelligence and other
emerging technologies into the production process—all while
ensuring the balance of craft, speed and efficiency that brands
rely on to deliver personalized, culturally relevant content to
their audiences.
Carey's presence on the team is a foundational step in a broader
Media.Monks strategy to infuse AI into every capability across an
end-to-end production pipeline—a transformation that is Studio-led.
As AI pushes traditional, FTE-based models into obsolescence,
Carey and his team will build the blueprint for the next studio
model, combining both tech and talent to revolutionize the full
spectrum of creative content production.
Media.Monks was recently named one of Adweek's Fastest
Growing Agencies for the fourth year straight, and is the operating
brand of S4Capital, which reported revenue of almost £1.1 billion
in 2022. With a foundational mission to disrupt the digital
marketing and technology industry with a single, unitary structure,
Media.Monks offers clients seamless access to an 8,550-strong team
of multidisciplinary digital talent organized across 57 talent hubs
in 32 countries. The Studio.Monks, a team of creative content
experts from around the world, exhibits this unified vision by
gathering expertise in film, photography, animation, sound, virtual
production and more.
"AI has rapidly upended the creative process in the last year,
significantly raising client expectations for personalized,
relevant creative," said Dave Carey.
"When it comes to innovating with AI to enhance creativity, talent
and operational efficiencies, Media.Monks is far ahead of its
peers. I'm excited to join the team and step into my new role,
which will give me the chance to draw on experience in client
services, client operations and growth to help us set the standard
for the new age, new era model transformed by AI."
"I am thrilled to welcome Dave
Carey to the Media.Monks team," said Bruno Lambertini,
Co-CEO, Content. "In our journey to deliver exceptional creative
experiences to clients and their audiences around the world, Dave's
leadership will play a crucial role in revamping our approach to
supporting best-in-class talent with the latest cutting-edge
technology available to us right now."
"The AI revolution is driving the urgent need for owned,
proprietary models built on brands' tone of voice and creativity,"
said Wesley ter Haar, Co-CEO, Content. "Dave Carey combines the passion to innovate with
deep expertise in building embedded brand solutions, which together
will help us chart a path forward for the AI-infused pipelines that
brand leaders need."
Dave Carey is a growth- and
operations-oriented leader and a veteran of the digital advertising
and marketing services industry, particularly when it comes to
building up embedded, bespoke in-house agencies for regional and
global brands. Carey's previous roles include Partner &
Managing Director at Dash Agency and President, Canada at OLIVER Agency. Most recently, Carey
served as President, Canada &
Managing Director Growth NA at Hogarth.
About Media.Monks
Media.Monks is the purely digital
operating brand of S4Capital plc that connects 8,550+ digital
natives across one global team. We are united by a mission to shift
industries forward and pave the path towards ambitious outcomes so
our clients and our people can realize their full potential for
growth. Our unified model combines solutions in media, data,
social, platforms, studio, experience, brand and technology
services to help our clients continuously reinvent themselves
throughout increasingly rapid cycles of disruption. Our efforts to
shape culture, build innovative technologies and unlock the future
of growth have earned recognition from numerous esteemed panels: we
maintain a constant presence on Adweek's Fastest Growing lists
(2019-23), regular recognition at Cannes Lions, inclusion in
AdExchanger's Programmatic Power Players (2020-23), the title of
Webby Production Company of the Year (2021-23), a record number of
FWAs, and have earned a spot on Newsweek's Top 100 Global Most
Loved Workplaces 2023. Together, these achievements solidify our
experience in digital innovation, excellence in craft, and
commitment to personal growth.
About S4Capital
S4 Capital plc (SFOR.L) is the
tech-led, new age/new era digital advertising, marketing and
technology services company, established by Sir Martin Sorrell in May
2018.
Our strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
and local clients, and millennial-driven influencer brands. This
will be achieved by integrating leading businesses in three
practices: Content, Data&digital media and Technology Services,
along with an emphasis on 'faster, better, cheaper, more' execution
in an always-on consumer-led environment, with a unitary
structure.
Victor Knaap, Wesley ter Haar, Christopher S. Martin, Scott Spirit and
Mary Basterfield all joined the S4
Capital Board as Executive Directors. The S4 Capital Board also
includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret
Ma Connolly, Miles Young and
Colin Day.
The Company now has approximately 8,550 people in 32 countries
with approximately 70% of revenue across the Americas, 20% across
Europe, the Middle East and Africa and 10% across Asia-Pacific. The longer-term objective is a
geographic split of 60%:20%:20%. Content currently accounts for
approximately 60% of revenue, Data&digital media 30% and
Technology Services 10%. The long-term objective for the practices
is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a
£1 million 'shell' company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over £16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
Media Contact:
Sarah Murray
402-658-9341
sarah.murray@mediamonks.com
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SOURCE Media.Monks