NEW
YORK, Nov. 7, 2023 /PRNewswire/ --
Today, Peloton launched its 2023 holiday campaign entitled,
"Work Out Your Way." Produced in partnership with Stink Studios,
the campaign serves as a celebration of movement, and the freedom
that comes when you let go of your inhibitions and immerse yourself
into a workout. If you need an escape, especially during the
busyness of the holiday season, Peloton is there however, whenever
and wherever you choose to workout.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9219051-peloton-2023-holiday-campaign-work-out-your-way/
The hero sixty-second spot opens with Peloton Instructors Alex
Toussaint and Kendall Toole setting
the scene for an epic workout experience. Set to the iconic 2000's
Hip Hop track "Tambourine" by Eve, the spot then showcases the many
ways in which people can move – and groove – with Peloton. From
cycling, walking, dancing, strength training and more, the video
highlights various scenes of people letting loose and connecting
with their workout.
"At a time when most brands are talking about joy and
togetherness, and fitness brands are still talking about goals, we
wanted to do something very different," said Oli Snoddy, Vice President of Consumer Marketing
at Peloton. "Whether as a compliment to the holidays, or an
antidote to the season, we just wanted to show fitness as a fun
vibe. A reminder that whatever you need…to sweat, to get stronger,
to destress…you can always work out your way with Peloton."
"Peloton inspires you to work out your way, free from
inhibition. Wear whatever you like. Sing out loud. Dance along. Go
for it." said Cameron Temple,
Executive Creative Director at Stink Studios. "We had a blast
putting this campaign together and that's exactly what we wanted to
capture in the spot: the genuine fun of a Peloton workout."
The sixty-second anthem video lives on Peloton's owned channels,
while thirty-second and fifteen-second versions will begin airing
today in the US and Canada across
various channels including television, digital and social. The
campaign also marks the kick-off of Peloton's holiday promotional
offerings across its suite of products. For more information,
visit onepeloton.com and follow the brand
on Instagram, Facebook and TikTok.
Peloton Credits
Oli Snoddy - VP, Consumer
Marketing
Tony Calandra - VP, Music
Supervision & Programming
Rance Randle - Senior Director, Creative
Garrick Frittelli - Director,
Consumer Marketing
Agency Credits
Stink Studios - Creative Agency
Stink Films - Production Company
About Peloton
Peloton (NASDAQ: PTON), provides Members with expert instruction,
and world class content to create impactful and entertaining
workout experiences for anyone, anywhere and at any stage in their
fitness journey. At home, outdoors, traveling, or at the gym,
Peloton brings together immersive classes, cutting-edge technology
and hardware, and the Peloton App with multiple tiers to
personalize the Peloton experience [with or without equipment].
Founded in 2012 and headquartered in New
York City, Peloton has millions of Members across the US,
UK, Canada, Germany, Australia, and Austria. For more information,
visit www.onepeloton.com.
Press Contact
Press@onepeloton.com
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SOURCE Peloton