Sprouts and Instacart's FoodStorm team up for
seamless holiday food ordering and pickup nationwide
Sprouts is now accepting 2023 pre-orders for
the holiday season at all stores
SAN
FRANCISCO, Nov. 7, 2023 /PRNewswire/ -- Sprouts
Farmers Market, one of the largest and fastest growing
specialty retailers of fresh, natural, and organic food in
the United States, and Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, today announced a
new partnership to launch FoodStorm, Instacart's order management
system (OMS), across all of Sprouts' 400+ locations. The new
partnership will help streamline Sprouts' existing catering
operations and modernize its holiday inventory management, ensuring
a seamless holiday season experience for its customers and store
team members.
Sprouts is now accepting pre-orders for the holiday season
through its website, app and in-store with FoodStorm's OMS. Sprouts
is known for its online holiday catering options, and the addition
of FoodStorm's technology makes it even easier for team members to
process orders for turkeys, meats, fully prepared meals, party
platters and more. FoodStorm's OMS creates a digital catering
experience purpose-built for grocery, enabling omnichannel ordering
for customers
"Sprouts is committed to providing a seamless customer
experience across all facets of our business, and we're thrilled to
partner with our friends at Instacart to bring FoodStorm to
Sprouts. This will give our customers a new and convenient way to
order better-for-you meals this holiday season," said Nick Konat President and Chief Operating Officer
of Sprouts.
Instacart's FoodStorm technology now powers Sprouts' "Turkey
Tracker," which lets customers see exactly where their order is in
the production process. It replaces the previous system, which
relied on a labor-intensive process for fulfilling in-store orders.
The transition to FoodStorm's platform alleviates strain on team
members, while offering a more seamless experience for customers as
they pre-order and track their holiday orders.
"As the holiday season approaches, grocers brace for a surge in
demand for prepared food that can increase their order volumes by
up to 20 times the usual amount," says Rob
Hill, General Manager of FoodStorm at Instacart. "That's why
we're committed to investing in the most innovative technology
solutions that will enable grocers to expand, compete, and better
meet the evolving needs of their customers. FoodStorm is designed
for busy catering operations, ensuring that orders run smoothly,
even during busy times like the holidays. With just a few clicks,
customers can order their Thanksgiving feast or holiday meals,
knowing it will be conveniently prepared for pickup at their local
Sprouts store and allowing them to enjoy more quality time at home
with loved ones."
To learn more about Sprouts' fully prepared holiday meals made
with fresh and better-for-you ingredients powered by FoodStorm by
Instacart, visit https://catering.sprouts.com/. For more
information about FoodStorm by Instacart, visit www.foodstorm.com.
To learn about the Instacart Platform, visit
www.instacart.com/company/platform.
About Sprouts Farmers Market, Inc.
True to its
farm-stand heritage, Sprouts offers a unique grocery experience
featuring an open layout with fresh produce at the heart of the
store. Sprouts inspires wellness naturally with a carefully curated
assortment of better-for-you products paired with purpose-driven
people. The healthy grocer continues to bring the latest in
wholesome, innovative products made with lifestyle-friendly
ingredients such as organic, plant-based and gluten-free.
Headquartered in Phoenix, and one
of the largest and fastest growing specialty retailers of fresh,
natural and organic food in the United
States, Sprouts employs approximately 31,000 team members
and operates more than 400 stores in 23 states nationwide. To learn
more about Sprouts, and the good it brings communities, visit
about.sprouts.com.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,400 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 80,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com.
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SOURCE Maplebear Inc. dba Instacart