Merrell calls for consumers to get outside
with "Maximize the D" campaign
ROCKFORD, Mich., Nov. 8, 2023
/PRNewswire/ -- Merrell®, the world's leading hike and outdoor
footwear brand, is celebrating National Take a Hike Day,
Nov. 17, by encouraging people to
embrace the great outdoors, connect with nature, and prioritize
their health by maximizing their vitamin D intake*. Approximately
five to 30 minutes of sun exposure daily usually leads to
sufficient vitamin D synthesis, according to the National
Institutes of Health.
To emphasize the importance of vitamin D and outdoor activity,
Merrell has enlisted the expertise of Physician Assistant
Leila Nabavi, PA-C, a renowned
medical blogger and advocate for healthy living out of San Francisco, Cali. The campaign – coined "Maximize the D" –
comes to life in a social play, with witty and punchy Instagram
posts and a partnership with Nabavi.
"Vitamin D is crucial for overall health. It's not only
essential for strong bones but also plays a significant role in
maintaining a robust immune system," said Nabavi. "Spending time
outdoors on National Take a Hike Day is a fantastic way to ensure
you're getting enough vitamin D while enjoying the benefits of
moving your body and the beauty of nature."
Vitamin D is essential for maintaining strong bones and a
healthy immune system. It's no secret that spending time outdoors,
particularly in the sun, is one of the most effective ways to
increase vitamin D levels. To make the most of National Take a Hike
Day, Merrell and Nabavi recommend the following:
- Choose the right footwear: Ensure you're equipped with the best
hiking shoes or boots to provide support, stability, and comfort on
your hiking adventure. Nabavi's top picks include the Merrell Moab 3, Merrell
Moab Speed, and Merrell
Bravada 2.
- Plan your hike: Research local trails and choose one that
matches your skill level and preferences, using resources such as
the Merrell Hiking Club. Whether it's a gentle walk or a
challenging mountain hike, there's a trail for everyone.
- Protect your skin: Apply sunscreen, wear a hat, and bring
sunglasses to shield yourself from the sun's rays.
- Stay hydrated: Bring plenty of water to stay hydrated during
your hike.
- Listen to your body: Take breaks when needed and don't push
yourself too hard. Hiking is about enjoyment and well-being.
- Enjoy the outdoors: Embrace the beauty of nature, breathe in
the fresh air, and connect with the environment.
Merrell's high-performance hiking footwear is designed to help
outdoor enthusiasts experience the joy of hiking while providing
comfort, support, and durability. The brand's commitment to
encouraging a healthy, active lifestyle aligns perfectly with
National Take a Hike Day's objectives.
"I've always had a passion for community-oriented care and
preventative medicine which I incorporate into my patient approach,
and maximizing the vitamin D with Merrell is an effective way to
share the impact time spent outside can have on overall health,"
said Nabavi.
Merrell invites everyone to celebrate National Take a Hike Day
to soak in the benefits of vitamin D while hiking in comfort and
style. The brand is offering paid time off to its employees and
encouraging other companies to do the same.
For more information about Merrell's hiking and outdoor footwear
collection, visit merrell.com.
*The information provided is not intended to be construed as
medical advice, diagnosis or treatment, or as a substitute to
seeking medical advice from a qualified health
professional.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is
committed to building an inclusive and sustainable environment for
future generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to empower all
people to confidently explore the outdoors. The brand was recently
named Footwear News' 2022 Brand of the Year for promoting a more
diverse vision of the outdoors. Visit Merrell.com or follow us on
social @Merrell. Merrell is a division of Wolverine World Wide,
Inc. (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
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SOURCE Merrell