The 2023 Kroger Holiday Campaign Launches on
November 1
CINCINNATI, Nov. 8, 2023
/PRNewswire/ -- The Kroger Co. (NYSE: KR), today unveiled its 2023
holiday campaign celebrating the magic of traditions, both new and
old. Developed by Kroger's Agency of Record, adam&eveDDB
New York, the new campaign serves
as a reminder that Kroger is here to support its customers during
the holidays, no matter what traditions - or flavors - they bring
to the table.
![The Kroger Co. Logo (PRNewsfoto/The Kroger Co.) The Kroger Co. Logo (PRNewsfoto/The Kroger Co.)](https://mma.prnewswire.com/media/1155202/Kroger_Co_Logo.jpg)
"Kroger knows the importance of family and togetherness and is
here to ensure every family can celebrate the traditions that make
the festive season richer and more inviting for everyone," said
Stuart Aitken, Kroger's Senior Vice
President, Chief Merchant and Marketing Officer. "Food connects us
all, regardless of who we are or where we're from. This holiday
season, Kroger is making it easy for customers to connect over food
and create memories in a way that is meaningful to them. Whether
honoring lifelong family traditions or creating new ones, no one
can connect customers with the foods they love the way Kroger can.
This year's film recognizes the importance of family and
togetherness and how special it can be to come together over food
and create shared memories."
The new campaign is headlined by a film that brings to life the
unique celebrations each family has during the holidays, with food
at the center. Created by adam&eveDDB, the film, titled
"Cuisine Exchange" sees the return of the brand's animated Kroji
characters for a heartfelt narrative set to the popular track of
"Photograph" by internationally renowned recording artist,
Ed Sheeran.
The :74 film tells the story of a childless couple who decide to
host an exchange student. Enamoured by the connective power of
food, the couple continue to host exchange students from countries
around the world year after year. The story culminates in a
heartfelt reunion where all the students and their various
meal-time traditions are welcomed home for the holidays.
Jason Ashlock and Paulo Junger, Executive Creative Directors at
adam&eveDDB New York said,
"Kroger knows that every family celebrates the holidays
differently. We wanted to welcome all kinds of traditions to the
table. That's what made the idea of a cuisine exchange such a
natural fit for the brand. Food truly does connect us all. It was
gratifying to see that message come to life with such a high-level
of animation craft. We couldn't be happier to continue Kroger's new
tradition of heartfelt holiday commercials."
To complement the film, Kroger is rolling out a "Holiday Remix"
playlist across retail locations nationwide. The playlist will be
hosted on Spotify and feature classic holiday songs, recorded in a
variety of languages for a welcoming seasonal experience.
Kroger's cuisine exchange will continue across its social
channels through its "Holiday Table" program, hosted by a
yet-to-be-announced, beloved TikTok creator and additional
well-known guests. In the program, created in collaboration with
Dentsu Creative, special guests will connect with people from
across the U.S., sharing in culture and community through personal
recipes that will be made available to viewers. The program is
targeted to launch in mid-November.
The new national campaign will appear on Netflix, cable,
streaming and internet with extensions across radio, podcast, and
social media. It will run November 1st
through December 31st.
View the 2023 holiday film here:
www.kroger.com/foodconnectsusall
ABOUT KROGER
At The Kroger Co. (NYSE: KR), we are
dedicated to our Purpose: To Feed the Human Spirit™. We are, across
our family of companies nearly half a million associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner names,
serving America through food inspiration and uplift, and creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks which includes DDB
branded agencies, along with adam&eveDDB (London, Berlin, New
York), DM9 and Africa (both
in Brazil), alma (Miami), Mango, Track and Rodgers Townsend. DDB
has been named D&AD Agency Network of the Year for three
consecutive years 2023, 2022, 2021, and adam&eveDDB has been
named D&AD Agency of the Year 2023. In addition, DDB was
awarded Effies US Agency of the Year 2022 and 2023, Asia Pacific
Network of the Year 2022 Spikes Asia, #3 Global Network of the Year
in 2022 and #1 Global Network of the Year in 2023 by the Cannes
International Festival of Creativity, Network of the Year ADC in
2021, Network of the Year El Ojo 2021 and 2022, as well as numerous
accolades from the industry's leading advertising publications and
awards shows. WARC has listed DDB as one of the Top 3 Global
Networks for 12 of the last 15 years. The network's clients include
Molson Coors, Volkswagen,
McDonald's, Unilever, Mars,
Peloton, JetBlue, Adidas, Lucozade, CALM, PlayStation, Marmite,
Waitrose & Partners, and the U.S. Army, among others. Founded
in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists
of approximately 10,000 employees across over 140 offices in over
60 countries, with its flagship office in New York,
NY.
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SOURCE The Kroger Co.