Don't Panic, Just Instacart: 'Tis the Season
to Tap Into "The Holiday Rescue App"
Seven-Week Integrated Campaign Includes
Nationwide Sweepstakes for 52 Lucky Instacart Shoppers to Win Free
Groceries for a Year
SAN
FRANCISCO, Nov. 13, 2023 /PRNewswire/
-- Instacart (NASDAQ: CART), the leading grocery technology
company in North America, today
announced "The Holiday Rescue App" – its most extensive holiday
campaign yet, which reinforces its position as an indispensable
partner to families throughout the entire holiday season. "The
Holiday Rescue App" brand campaign will run for seven weeks in the
U.S. and Canada and features
multiple campaign extensions, from hosting family and gifting the
ultimate presents to preparing for New Year's Eve celebrations. The
new creative spotlights how Instacart is the one-stop destination
that can serve every holiday need.
"Instacart's breadth of selection from more than 1,400 retail
banners enables consumers to shop all of their holiday needs,
including last-minute ingredients, holiday decor, presents,
Christmas trees, and spirits this Thanksgiving through New Year's
Eve and beyond," said Jasmine
Taylor, Senior Director of Marketing at Instacart. "We know
that unexpected curveballs are a constant during the holidays, so
this campaign comes with a promise to save the day - and consumers'
sanity. We're reminding busy families that we can rescue them all
season long from the holiday madness."
Additionally, to help celebrate the Instacart Shopper community,
we're launching a nationwide sweepstakes for 52 lucky shoppers who
will win free groceries for a year. The sweepstakes runs from
November 20, 2023, until January 1, 2024; Each batch Instacart Shoppers
complete during this period counts as an entry to the sweepstakes,
with holidays counting for 2x entries.
Multiple CPG brand partners are activating within the campaign
to help inspire busy heads of household as they prepare for all of
their holiday festivities, including Campbell's, Conagra Brands, Diageo, Edwards
Desserts, Hormel Foods, Kodiak, McCormick, Molson Coors, Mondelez, and Moet Hennessy in the U.S., and Hershey,
Kellogg's, Conagra Brands and Mars
Wrigley in Canada.
Instacart's retail co-marketing campaigns will all feature "Holiday
Rescue App" messaging and creative showcasing the breadth of its
retail banner assortment and selection with gifting options across
beauty, sports, home improvement, petcare, and spirits.
Instacart is taking a full-funnel approach with "The Holiday
Rescue App" integrated campaign. Media will run across linear TV,
OTT, search, YouTube, paid and organic social, influencer, audio,
direct mail, and CRM to reach the widest audience possible. The
campaign was created in-house by Instacart's Creative Studio and
Marketing teams.
*NO PURCHASE NECESSARY. Open to current Instacart full-service
shoppers in the U.S. (or D.C.), excluding New York and Florida, 18 years or older. Void in NY, FL and
where prohibited. Sweepstakes ends 1/1/24. See Official Rules for
complete details. Sponsor: Maplebear Inc. dba Instacart, 50 Beale
Street, Suite 600, San Francisco,
CA 94105.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than
1,400 national, regional, and local retail banners to
facilitate online shopping, delivery and pickup services from more
than 80,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
For anyone interested in becoming an Instacart shopper, visit
https://shoppers.instacart.com/.
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SOURCE Maplebear Inc. dba Instacart