Which team will make history by taking the
first bite of the giant toaster pastry mascot at Pop-Tarts debut
bowl game?
CHICAGO, Nov. 27,
2023 /PRNewswire/ -- The winning team of the
upcoming Pop-Tarts® Bowl will go home with far
more than just bragging rights and a Championship Trophy; they can
also expect a belly full of the first-ever Edible Mascot. Because
when Pop-Tarts® tackles College Football, no
rituals are safe.
"For sixty years, Pop-Tarts has sacrificed everything in
the name of Crazy Good flavor, so why wouldn't that include our
beloved Football Mascot, too?" said Heidi
Ray, Senior Director of Marketing, Pop-Tarts. "Since we
announced our title sponsorship of the Pop-Tarts Bowl, fans have
been speculating on the larger-than-life game day experiences we
will be tackling, and this is the first of many traditions that
fans can expect Pop-Tarts to upend on game day."
Pop-Tarts recently unveiled a new Creative Direction featuring
"Agents of Crazy Good," an ingenious crew that come fully frosted
and ready to challenge expectations for where the brand can show up
next – all while rallying for a chance to be fans' next snack. The
Pop-Tarts Bowl Mascot is an IRL manifestation of this campaign; it
will run around the stadium interacting with fans and, when the
final whistle blows, transform into a game-winning snack for the
victors, just like in our most recent advertisements.
Stay tuned next week, following the Bowl Matchup Announcements,
for additional Crazy Good moments Pop-Tarts® has
in store for the first-ever Pop-Tarts Bowl, from concessions and
Fan Fest to the entertainment on and
off the field.
The 2023 Pop-Tarts® Bowl airs live on ESPN
December 28 at 5:45 p.m. ET. The post-season showdown will
unfold as representatives from the Atlantic Coast and Big 12
conferences face off at Camping World Stadium in Orlando.
Follow Pop-Tarts on Instagram, TikTok or
@PopTartsBowl on your favorite social media platform to see
the unveiling of the first-ever Edible Mascot and keep up with all
the Crazy Good fun to come.
About Kellanova
Kellanova (NYSE: K) is a leader
in global snacking, international cereal and noodles, and
North America frozen foods with a
legacy stretching back more than 100 years. Powered by
differentiated brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies
Treats®, RXBAR®, Eggo®,
MorningStar Farms®, Special
K®, Coco Pops®, and
more, Kellanova's vision is to become the world's best-performing
snacks-led powerhouse, unleashing the full potential of our
differentiated brands and our passionate people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030.
Visit www.Kellanova.com for more information.
About Florida Citrus Sports
Florida Citrus Sports is a
not-for-profit event management organization dedicated to
positively impacting the Orlando
region while enhancing the quality of life in Central Florida through world-class events,
including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida
Blue Florida Classic, the FC Series and the Camping World Kickoff.
For more information, visit FloridaCitrusSports.com
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SOURCE Kellanova