Cheez-It is giving superfans and players all
they need to be lookin' and 'Feelin' the Cheeziest' with the
Cheez-It Flexin' Section, an on-field barbershop and spa
experience
CHICAGO, Nov. 29,
2023 /PRNewswire/ -- The Cheez-It® Citrus Bowl
is back, doubling down on the incredibly cheezy experience fans and
players know and love from last season's game debut.
Cheez-It knows sports fans and players alike go to absurd
lengths to rep their teams on game day, just like Cheez-It
fans will go to absurd lengths for their favorite snack. That's why
the 2024 Cheez-It Citrus Bowl is giving passionate fans the
inspiration they need to be lookin' and "Feelin' the
Cheeziest" with the Cheez-It Flexin'
Section – a first-of-its-kind on-field barbershop and
spa-inspired experience right on the field so fans can flex
their superfandom for all to see.
The Cheez-It Flexin' Section services give fans a
whole new way to show off their love of Cheez-It with looks
to rock their go-to game day snack from head to toe,
literally. This absurdly cheezy destination, dedicated to
creating the cheeziest superfan makeovers, will dish out
one-of-a-kind Cheez-It-ified treatments including orange
hair dye jobs, mani/cheddiz (get it?), cheez-scented massages and
the chance to soak up all the action from the literal hottest seats
in the house – the Cheez-It on-field hot tub.
"After last year's excitement around our 'Feelin' the Cheeziest'
Hotel Rooms, we knew we had to take the fan and player experience
to the next level," said Cara Tragselier, Senior Brand Director for
Cheez-It. "Cheez-It is all about elevating game day
excitement and celebrating the absurdly-obsessed fans of all things
football, from the game to the food. We cannot wait to unveil the
Cheez-It Flexin' Section to give fans the most epic game
viewing experience and all the tools to show their pride for their
favorite team and their favorite snack."
How Fans Can Score Access to the Cheez-It Flexin'
Section
Fans looking to experience the Cheez-It
Flexin' Section will have to prove that they're "Feelin' the
Cheeziest" by heading to the free pre-game FanFest just
outside Camping World Stadium and getting one of the complimentary
Cheez-It Citrus Bowl Cutz, courtesy of onsite stylists and
barbers dishing up fresh trims and other cheezy services.
Fans who get the most absurd look on the menu at FanFest have a
chance to gain access to the on-field V.I.Cheez seats in the
Cheez-It Flexin' Section, where even more cheezy, exclusive
to the on-field services and prime game views await them!
NIL Player Partners' Fresh Cutz
After having
athletes wake up "Feelin' the Cheeziest" last year,
Cheez-It is doubling down on another way to
prep players for game day in a fashion only
Cheez-It can deliver. Name, image and likeness (NIL) player
partners will have exclusive access to a
players-only Cheez-It Flexin' Section, complete
with their own bowl game barbershop staffed by a celebrity barber
of other all-star athletes for fresh cutz before the game—not to
mention an unlimited supply of Cheez-It snacks. Stay tuned
to see who Cheez-It plans to get lookin' and "Feelin' the
Cheeziest" for game day.
Fans Watching the Cheez-It Citrus Bowl at
Home
For those who won't be in Orlando to experience the action IRL, there
are even more reasons to tune in lookin' and "Feelin' the
Cheeziest." Enter the Cheez-It Fan Flex Challenge,
where fans who give themselves a Cheez-It inspired game day
look and post on TikTok with the hashtag #CheezItFanFlexEntry from
8 a.m. ET on Nov. 29 to 11:59 p.m.
ET on Jan. 1 will have the
chance to win an absurd amount of Cheez-It snacking fuel for
their upcoming National Championship watch parties. From
Cheez-It inspired cutz to orange square maniz, it's all fair
game; the more absurd the flex, the better! No purchase necessary,
see full rules at cheezit.com/FanFlexChallenge.
Don't have the perfect shades of Cheez-It orange and red to
complete your look? Fans can take home a piece of the Cheez-It
Flexin' Section with official Nails Inc. Polish colors from
the 2024 Cheez-It Citrus Bowl – follow the brand on social for
updates, as they will be available for pre-order on Dec. 29th at CheezIt.com.
Looks aren't the only Cheez-It inspired things being
dished out on-site. For the first time, two Cheez-It infused
takes on popular stadium bites will be exclusively available at
Camping World Stadium concessions on game day. Introducing the
Loaded Chili Cheez-It Crunch Dog and Mac & Cheez-It
Walking Nachos, absurdly cheezy, crunchy takes on your go-to
game bites sure to get fans "Feelin' the Cheeziest" as they watch
their team go head-to-head.
The 2024 Cheez-It Citrus Bowl kicks off on Jan. 1 at 1 p.m. ET
on ABC. Don't forget to follow @CheezIt on Instagram,
Facebook and TikTok, as well as @CitrusBowl on your
favorite social media platform to for more on the official
Cheez-It x Nails Inc. polish colors and all the absurdly
satisfying, stylishly cheezy antics to come!
About Kellanova
Kellanova (NYSE: K) is a leader
in global snacking, international cereal and noodles, and
North America frozen foods with a
legacy stretching back more than 100 years. Powered by
differentiated brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030.
Visit www.Kellanova.com for more information.
ABBREVIATED RULES. NO PURCHASE NECESSARY. Sweepstakes is
open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18)
years of age or older at time of entry. Begins 11/29/23 at 8:00:00 AM
(ET) and ends 1/1/24 at
11:59:59 PM (ET). For details on how
to enter and/or for complete Official Rules, go to
cheezit.com/FanFlexChallenge. Entry is free. Subject to complete
Official Rules. Void where prohibited. Sponsor: Kellanova,
One Kellogg Square, Battle Creek,
MI 49016.
For full rules, please visit cheezit.com/FanFlexChallenge.
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SOURCE Kellanova