ROCKFORD, Mich.,
Nov. 30,
2023 /PRNewswire/ -- Merrell®, the world's
leading hike and outdoor footwear brand, has announced the
appointment of Pallav Tamaskar as
Chief Marketing Officer (CMO), effective November 30, 2023. As CMO, Tamaskar will be
responsible for leading Merrell's global marketing
strategy, directing the creation of modern and integrated
global integrated marketing campaigns, elevating full-funnel media
planning, and driving cultural relevance through innovative product
collaborations and brand-purpose programming.
"Pallav is an innovative leader and talent builder, with a
strong track record of growing global brands and pioneering digital
marketing strategies to accelerate consumer demand creation,"
shared Janice Tennant, Global Brand
President of Merrell. "With his experience leading brands
through transformation, Pallav will be instrumental in helping
Merrell tell amazing stories to deliver engaging consumer
experiences that accelerate demand creation and build brand
love."
Tamaskar joins the Merrell team with a strong Consumer Packaged
Goods and Media background. Most recently, Tamaskar served as the
Executive Vice President and Managing Director of Myprotein (THG)
North America, one of the world's
largest sports Nutrition Brands. There, he led the regional
operation through a dynamic period of topline transformation and
profitability.
Prior to THG, Pallav was an executive at ESPN (The Walt Disney
Company) where he held multiple roles instilling game-changing
category marketing tactics across ESPN Masterbrand and College
Sports portfolio which helped to grow overall ratings and brand
affinity. He has also held numerous additional marketing roles,
domestically and internationally, at some of the top Fortune 100
companies including PepsiCo and Procter &
Gamble.
Of his new role with Merrell, Tamaskar says, "As an avid outdoor
participant, I am excited to bring my passion for marketing and
consumer experiences to Merrell and be a part of the team that is
helping to shape the future growth for the brand".
For more information on Merrell, please
visit merrell.com.
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is
committed to building an inclusive and sustainable environment for
future generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to empower all
people to confidently explore the outdoors. The brand was recently
named Footwear News' 2022 Brand of the Year for promoting a more
diverse vision of the outdoors. Visit Merrell.com or follow us on
social @Merrell. Merrell is a division of Wolverine World Wide,
Inc. (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
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SOURCE Merrell