Por Amor by Felipe
Pantone, the one-day-only immersive exhibit unveiled during
Miami Art Week, invites guests to celebrate modern Mexico through new visual mediums
NEW
YORK, Dec. 6, 2023 /PRNewswire/ -- As thousands
descend upon Miami for the highly
anticipated international art fair, Tequila Don Julio is
debuting a first-of-its-kind collaboration with world-renowned
artist Felipe Pantone,
bringing attendees on an immersive journey into the vibrant
heartbeat of modern Mexico through
Pantone's unique kinetic art and digital expression.
Experience the full interactive Multichannel News Release
here:
https://www.multivu.com/players/English/9231251-tequila-don-julio-por-amor-by-felipe-pantone/
At the core of this exhibition lies Tequila Don Julio's latest
creation, "Por Amor" (For Love) – a bold and vibrant 'Love Letter
to Mexico' - crafted in
collaboration with Mexican luminaries including celebrated
photographer Thalia Gochez. This
energetic body of work, a celebration of the country's heart and
soul, pays homage to its people, culture, and landscape - now
reimagined through Pantone's artistic vision via new mediums and
experiences. He invites us to perceive and appreciate the profound
significance of capturing a nation's soul and elevating it onto a
global stage.
"My art has always been a way for me to express what is going on
in the world around me, and to highlight the people and places that
inspire me," says Felipe Pantone.
"As Mexican culture has influenced so many aspects of the art world
and beyond, my partnership with Tequila Don Julio has given me the
opportunity to celebrate the energy of modern Mexico through the lens of their new visual
world - Por Amor - in a truly unprecedented way that I'm
thrilled for everyone to see in Miami."
Christina Choi, Senior Vice
President of Tequila at Diageo North America, shares "Tequila Don
Julio is proud to invite all to celebrate the modern spirit of the
country that this brand calls home. By partnering with an artist
like Felipe Pantone who uses his
unique style of art to help tell stories through new mediums, we
were able to create an incredible visual representation of modern
Mexico and those who do it Por
Amor that we hope resonates with all who come to view the
exhibition and beyond."
"As a Mexican American photographer, I am honored to continue my
work with Tequila Don Julio and join them in celebrating the
magnificent culture of modern Mexico through my lens," says photographer
Thalia Gochez.
The Por Amor by Felipe Pantone
exhibition will be open on Thursday,
December 7th from 12-4pm EST
at The Temple House in Miami,
FL featuring signature Tequila Don Julio cocktails as
well as the opportunity for attendees to become not just observers,
but integral parts of the living art with the chance to have their
portrait captured by Thalia Gochez
to be displayed as an element of the artistic tapestry. To
reserve a spot, RSVP HERE (must be 21+).
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70 Cristalino, Tequila Don Julio
Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima
Reserva. For more information on Tequila Don Julio, please visit
www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
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ABOUT FELIPE
PANTONE
Felipe Pantone
evokes a spirit in his work that feels like a collision between an
analog past and a digitized future, where human beings and machines
will inevitably glitch alongside one another in a prism of neon
gradients, geometric shapes, optical patterns, and jagged
grids.
Based in Spain, Pantone is a
byproduct of the technological age when kids unlocked life's
mysteries through the Internet. As a result of this prolonged
screen time, he explores how the displacement of the light spectrum
impacts color and repetition.
For Pantone, his art is a meditation on the ways we consume
visual information. Drawing inspiration from kinetic artist like
Victor Vasarely and Carlos Cruz-Diez
— who both worked with movement) — his contemporary work produces
the sensation of vibration as the viewer's position changes in
relation to the work. Pantone works on various software and then is
translated into frescoes, murals, paintings, and sculptures which
give tactile merit to what is occurring in the digital world.
Whether it's exhibiting in galleries around the world,
transforming a 1994 Chevrolet Corvette into something futuristic,
or painting the largest mural in Portugal, Pantone's diverse
applications are united by the intersection of technology and fine
art.
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SOURCE Tequila Don Julio