Pop-Tarts Introduces Prop-Tarts, the Ultimate
Fan Engagement Platform for the First Pop-Tarts Bowl Game
CHICAGO, Dec. 6, 2023
/PRNewswire/ -- When North Carolina
State faces off against Kansas
State in Orlando at the
highly-anticipated Pop-Tarts Bowl, the Crazy Good action
will extend far beyond the matchup on the field.
Pop-Tarts® is putting a whopping 1 million pastries* on
the line to give fans even more reason to tune into the game.
Introducing Prop-Tarts, an interactive
experience to test just how Crazy Good your intuition is
when predicting non-game related moments throughout the Pop-Tarts
Bowl. With Prop-Tarts, fans can guess What will be dumped on the
winning coach's head? and Who will take the first bite of
the first-ever Edible Mascot?. Because when Pop-Tarts tackles
College Football, no rituals are safe from Crazy Good flavor.
"Pop-Tarts fans love to debate everything, from their favorite
flavor to whether or not to toast. Since our announcement last
week, fans have been debating all the ways the first-ever Edible
Mascot will come to life at the Pop-Tarts Bowl," said Heidi Ray, Senior Director of Marketing,
Pop-Tarts. "Prop-Tarts allows fans to get even more immersed in the
Crazy Good action and rewards their passion with our iconic
pastries to enjoy as the ultimate game day snack."
Starting today, fans can visit Prop-Tarts.com to participate and
lock in their predictions for what Crazy Goodness will go down on
game day. For each correct prediction, fans will have the
opportunity to receive free Pop-Tarts. But they must act fast! The
sooner predictions are submitted, the greater the opportunity there
is to receive free Pop-Tarts, should the predictions be correct.
There is no purchase necessary and full terms can be found
here.
Fans can make predictions until 5 p.m. ET on Thursday, December 28 – 45 minutes before the
game kicks off on ESPN. Real-time results will be live on
Prop-Tarts.com, and winners will be notified via email if they are
among the first to enter a prediction that hits the mark.
For fans in attendance, Pop-Tarts is bringing inventive flavors
to game-day snacks and incorporating the beloved pastries into
classic college football concessions that can be enjoyed at Camping
World Stadium or replicated at home. Introducing Pop-Tart Banana
Pudding, an End Zone Celebration Pop-Tart Cheesecake, a Pop-Tart
Ice Cream Sundae and even Pop-Tarts Popcorn. Just outside the
stadium, the Pop-Tarts Bowl Fan Fest will be packed with so much
Crazy Good fun, it's sure to be just as memorable as the
game itself.
To stay in-the-know on all things Pop-Tarts, follow @PopTartsUS
on Instagram, @PopTarts on TikTok and @PopTartsBowl on your
favorite social media platform.
*Only 125,000 rewards available. Reward recipients will
receive one 8-ct pack of Pop-Tarts per correct answer or as a
reward.
About Kellanova
Kellanova
(NYSE: K) is a leader in global snacking,
international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies
Treats®, RXBAR®, Eggo®,
MorningStar Farms®, Special
K®, Coco
Pops®, and more, Kellanova's
vision is to become the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030.
Visit [www.Kellanova.com] for more information.
About the Pop-Tarts Bowl
The Pop-Tarts Bowl is a
32-year-old college football postseason contest operated by Florida
Citrus Sports, a not-for-profit event management organization
dedicated to positively impacting the Orlando region through world-class events.
Initially founded in Miami, the
game moved to Orlando in 2001. The
bowl matches the top selection from the ACC (including
Notre Dame) outside the College
Football Playoff and "New Year's Six" series against the second
selection from the Big 12 outside of the CFP/NY6
series. For more information, visit
PopTartsBowl.com.
Pop-Tarts Bowl Teams
This year's game – the
first-ever under the Pop-Tarts Bowl name – will feature the
first-ever meeting between No. 18 North
Carolina State Wolfpack (9-3, 6-2
ACC) and the No. 25 Kansas State Wildcats (8-4, 6-3 Big 12).
NC State will be making its sixth
appearance in the bowl. It is 3-2 in those previous contests and
2-1 since the game moved to Orlando in 2001. Kansas
State will be making its first Florida bowl trip and Pop-Tarts Bowl debut.
Pop-Tarts Bowl tickets are available via Ticketmaster
now. Visit PopTartsBowl.com to purchase tickets.
Groups of 10 or more may call the Florida Citrus Sports offices at
407.423.2476.
ABBREVIATED TERMS AND CONDITIONS
No Purchase
Necessary. Internet Access Required. Begins 12/6/23 at 8:00:00 AM
(ET) and ends 12/28/23 at
4:59:59 PM (ET). Limit 125,000
rewards available in the promotion. Open to legal residents of US
& DC, 18+. Subject to complete terms and conditions at
prop-tarts.com. Correctly predicting a Prop-Tarts
moment does not guarantee a participate will receive a Reward;
Rewards are available while supplies last and will be awarded to
those submitting a correct answer and the order in which the
correct answer is received. Void where prohibited. Sponsor:
Kellanova, One Kellogg Square,
Battle Creek, MI 49016.
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SOURCE Kellanova