The Partnership Builds on the Early Success of
Byrna's Celebrity Endorsement Marketing Strategy and Advances the
Company's Mission to Make the World a Safer Place
ANDOVER,
Mass., Dec. 8, 2023 /PRNewswire/ -- Byrna
Technologies Inc. ("Byrna" or the "Company") (Nasdaq: BYRN), a
personal defense technology company specializing in the
development, manufacture, and sale of innovative less-lethal
personal security solutions, today announced its strategic
partnership with Judge Jeanine Pirro. Pirro, a longstanding
advocate for self-defense options and a firearms practitioner, will
feature Byrna on her national radio show and on various social
media platforms over the coming months.
During her time as a prosecutor in New
York, Pirro was a champion for women impacted by domestic
violence and worked to combat crimes against the elderly. When her
time in the courtroom ended, Pirro continued to advocate for women
and self-defense on Fox News and her own radio show. Pirro has
captivated and grown her audience, currently co-hosting cable news'
highest-rated program, The Five, on Fox News. Pirro's radio
show alone attracts a daily listenership of over 45,000, and she
has another 7.1 million followers across her social media
channels.
"Judge Jeanine Pirro's background makes her the perfect partner
for Byrna," said Byrna CEO Bryan
Ganz. "She wholeheartedly supports our mission to promote
less-lethal alternatives, bringing a wealth of experience as a
champion for self-defense and a staunch supporter of the Second
Amendment. Our partnership with Sean
Hannity has taught us that having a well-known and highly
respected supporter of our mission truly makes a difference. With
Judge Jeanine on board, we are confident that we will continue to
extend our market reach. advancing our mission of providing a safe,
reliable, and effective less-lethal alternative to civilians and
law enforcement."
Jeanine Pirro stated: "Reflecting on my experiences as a
prosecutor and as a superior court judge, I believe that many of
the cases I encountered could have had more favorable outcomes if
Byrna's products had been deployed. The product developed by Bryan
and his team not only aligns with the needs of my audience but also
has the potential to make a significant impact on people's lives
across the country. I look forward to working with Byrna to amplify
their message and further protect those in need."
In conjunction with the Jeanine Pirro partnership, Byrna is
introducing the "Judge Jeanine Discount Program," offering
exclusive pricing for its Byrna SD Launcher Bundle, Shield
Bulletproof Backpack Insert, Bad Guy Repellant Defense Spray, and
Banshee Safety Alarm. For more information about these products and
the exclusive discount program, please visit
www.byrna.com/thejudge. Additionally, the welcome video available
here introduces Judge Jeanine Pirro to the Byrna family, where she
shares her unique perspective on Byrna and the new partnership.
Together with Jeanine Pirro, Byrna is dedicated to making the
world a safer place through non-lethal security options that
empower individuals to protect their loved ones effectively.
About Jeanine Pirro
Jeanine Pirro is a highly
respected television host, author, and former New York State judge, prosecutor, and
politician. Pirro currently co-hosts cable news' highest-rated
program, The Five, on FOX News. Prior to that, she hosted
Justice with Judge Jeanine on FOX News, which consistently
held the top-rated position in its Saturday evening 9 PM/ET time slot throughout its entire 11-year
run. Before her successful television career, Pirro had a
distinguished legal career spanning more than three decades,
including three consecutive terms as the Westchester County District Attorney. Pirro is
a champion for women who have faced domestic abuse and a longtime
advocate for self-defense options.
About Byrna Technologies Inc.
Byrna is a
technology company specializing in the development, manufacture,
and sale of innovative less-lethal personal security solutions. For
more information on the Company, please visit the corporate
website here or the Company's investor relations
site here. The Company is the manufacturer of the Byrna® SD
personal security device, a state-of-the-art handheld CO2 powered
launcher designed to provide a less-lethal alternative to a firearm
for the consumer, private security, and law enforcement markets. To
purchase Byrna products, visit the Company's e-commerce store.
Forward-Looking Statements
This news release
contains "forward-looking statements" within the meaning of the
securities laws. All statements contained in this news release,
other than statements of current and historical fact, are
forward-looking. Often, but not always, forward-looking statements
can be identified by the use of words such as "plans," "expects,"
"intends," "will," "anticipates," and "believes" and statements
that certain actions, events or results "may," "could," "would,"
"should," "might," "occur," "be achieved," or "will continue to
extend." Forward-looking statements in this news release include,
but are not limited to, statements indicating that the Company will
expand its market reach or increase sales. Forward-looking
statements include descriptions of currently occurring matters
which may continue in the future. Forward-looking statements are
not, and cannot be, a guarantee of future results or events.
Forward-looking statements are based on, among other things,
opinions, assumptions, estimates, and analyses that, while
considered reasonable by the Company at the date the
forward-looking information is provided, inherently are subject to
significant risks, uncertainties, contingencies, and other factors
that may cause actual results and events to be materially different
from those expressed or implied.
Any number of risk factors could affect our actual results
and cause them to differ materially from those expressed or implied
by the forward-looking statements in this news release, including,
but not limited to, potential cancellations of existing or future
orders including as a result of any fulfillment delays,
introduction of competing products, negative publicity, other
factors, changes in the markets for security products and
non-lethal defense technology could have a material adverse impact
on our business, financial condition and results of operations. The
order in which these factors appear should not be construed to
indicate their relative importance or priority. We caution that
these factors may not be exhaustive; accordingly, any
forward-looking statements contained herein should not be relied
upon as a prediction of actual results. Investors should carefully
consider these and other relevant factors, including those risk
factors in Part I, Item 1A, ("Risk Factors") in our most recent
Form 10-K, should understand it is impossible to predict or
identify all such factors or risks, should not consider the
foregoing list, or the risks identified in our SEC filings, to be a
complete discussion of all potential risks or uncertainties, and
should not place undue reliance on forward-looking information. The
Company assumes no obligation to update or revise any
forward-looking information, except as required by applicable
law.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/renowned-tv-and-radio-personality-former-new-york-prosecutor-judge-jeanine-pirro-partners-with-byrna-technologies-to-champion-its-non-lethal-security-solutions-302009858.html
SOURCE Byrna Technologies Inc.