Creating better days for people and planet
by minimizing plastic footprint
CHICAGO, Dec. 15,
2023 /PRNewswire/ -- Kellanova envisions a day where
the planet thrives. Three popular snack brands,
Cheez-It® Snap'd®,
Cheez-It® Puff'd® and
Club® Crisps, have reduced the amount of
plastic used in their packaging (compared to the same volume last
year), while maintaining the same amount of delicious food in each
package. The packaging designs were optimized, reducing the total
material weight for these three foods by 672,000 pounds, reducing
124,000 pounds of plastic and reducing 548,000 pounds of corrugated
cardboard used for shipping cases (annually). This reduction of
plastic is almost the same weight as 140,000 NFL
footballs.1
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9124952-kellanova-sustainable-packaging/
This innovative packaging design is in line with Kellanova
Better Days™ Promise commitment to work towards packaging that is
100% reusable, recyclable or compostable by the end of 2030.
Additionally, as a signatory to the Ellen MacArthur Foundation New
Plastics Economy Pledge, Kellanova has a goal to reduce virgin
plastic by 5%.
Read about how the Kellanova packaging team is leading the
industry with sustainable packaging solutions.
Kellanova's framework to ensure packaging is innovative and
sustainable involves four approaches:
- Reduce packaging across the portfolio
- Remove certain plastic items and packaging materials
- Redesign packaging to be recyclable or compostable
- Increase recycling
Janelle Meyers, Chief
Sustainability Officer: "Kellanova (formerly Kellogg
Company) envisions a day where the planet thrives. Three popular
snack brands,
Cheez-It® Snap'd®,
Cheez-It® Puff'd® and
Club® Crisps, have reduced the amount of
plastic used in their packaging, while maintaining the same amount
of delicious food in each package."
David Lestage, VP Chief
R&D Officer: "At just 12% of our total packaging
footprint, Kellanova has one of the smallest plastic packaging
footprints among peer companies. Yet we remain committed to working
with new and existing partners, customers and other innovators to
identify packaging solutions, such as the plastic reduction in
Cheez-It® Snap'd®,
Cheez-It® Puff'd® and
Club® Crisps, that protect and enhance our
foods, while caring for the planet."
[1] Typical NFL football weighs 14 ounces. 124,000 pounds of
plastic equals 1,984,000 ounces. 1,984,000 ounces divided by 14
ounces equals 141,714 NFL footballs.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international
cereal and noodles, and North
America frozen foods with a legacy stretching back more than
100 years. Powered by differentiated brands
including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies
Treats®, RXBAR®, Eggo®,
MorningStar Farms®, Special
K®, Coco Pops®, and more,
Kellanova's vision is to become the world's best-performing
snacks-led powerhouse, unleashing the full potential of our
differentiated brands and our passionate people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030. Visit
www.Kellanova.com for more information.
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SOURCE Kellanova