Available in two new varieties, Cheez-It®
Extra Crunchy fuses together the 100% real cheese taste fans love
with an intensified crunchy texture and flavor
CHICAGO, Jan. 8, 2024
/PRNewswire/ -- What's that sound? It's two new varieties from
everyone's favorite cheezy cracker brand – and it's about to get
loud, literally.
In an #ASMR-obsessed world, Cheez-It® is baking up
something extra special for crispy crunchy cravers. Enter
Cheez-It Extra Crunchy, the brand's crunchiest
crackers, for a uniquely multi-sensorial and deliciously cheesy
crunch that will leave flavor chasers' tastebuds
tingling.
While fans love the deliciously classic flavor of
Cheez-It crackers, crunch level is a critical consideration
factor when it comes to snacking. In fact, 60% of snackers say they
prefer a crunchy snack*. These new offerings are here to deliver on
that need for an absurdly-amped-up snacking experience
cheese-lovers will be obsessed with.
"Our fans trust us to deliver a classically crunchy taste with
all of our crackers, but we wanted to turn up the volume with
Cheez-It Extra Crunchy," said Cara
Tragseiler, Senior Brand Director for Cheez-It. "With
a generous sprinkle of seasoning and a multisensory crunch, these
two new products will deliver on fan demand for an even louder,
flavorful way to snack on their favorite crackers."
Break out your tiny microphones and ASMR condensers for two
types of colossal crunch worth capturing. Each bite of
Cheez-It Extra Crunchy delivers bold, intensified flavor
with a satisfyingly—and surprisingly—crispy crunch available in two
varieties:
- Cheez-It Extra Crunchy Bold
Cheddar: Imagine the classic, made with 100% real
cheese taste fans love amplified with an intense crunch and
seasoned to bold cheddar perfection. Yup, we did that. It's a whole
new level of absurdly delicious.
- Cheez-It Snap'd® Extra Crunchy
Sharp White Cheddar: Indulge in the crispy-thin taste of
Cheez-It Snap'd infused with even more crunch and an
explosion of Sharp White Cheddar flavor in every bite. It's double
the crunch in the same thin and crispy cracker.
Super crunchy superfans can find the new Cheez-It Extra
Crunchy varieties sliding into snack aisles at retailers nationwide
starting this month. Follow @CheezIt on TikTok, Instagram or
your favorite social media platform to keep up with the latest fun
and food news.
*Source: Kellanova Proprietary Salty Snacks Demand Landscape
Research, The Cambridge Group, 2021
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®,
Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®,
Eggo®, MorningStar Farms®, Special K®, Coco
Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate
people.
Kellanova is guided by our purpose to create better days and a
place at the table for everyone through our trusted food brands. We
are advancing sustainable and equitable access to food by
addressing the intersection of hunger, sustainability, wellbeing,
and equity, diversity & inclusion, with the ambition of
creating Better Days for 4 billion people by the end of 2030. Visit
www.Kellanova.com for more information.
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SOURCE Kellanova