New Integration to Help Venues Maximize
Revenue and Enhance Guest Satisfaction
ORLANDO,
Fla., Jan. 18, 2024 /PRNewswire/
-- accesso Technology Group (AIM: ASCO), the
premier technology solutions provider for attractions and venues
worldwide, has entered into a strategic agreement with AdsPostX, a
rapidly growing advertising technology company that is building a
reputation for its delivery of impactful engagement moments that
delight and enhance a customer's shopping journey. This strategic
collaboration empowers accesso clients to unlock new revenue
streams and deepen guest engagement through personalized,
post-purchase offers distributed directly within their existing
ticketing platforms.
"Accesso's extensive reach and expertise in the attractions and
venue space make them the ideal partner to bring our post-purchase
advertising to the forefront of our industry," said Jon Nolz, CEO of AdsPostX. "Together, we're
rewriting the rules of engagement, transforming post-purchase and
other key shopping moments into powerful revenue generators and
unforgettable experiences for guests."
AdsPostX's powerful platform provides highly relevant
offers to guests at the perfect moment – right after they've made
purchases, a key moment to engage customers. This
"post-purchase magic" creates a unique opportunity to surprise
guests with relevant, valuable perks, discounts and exclusive deals
from trusted brands. Through this new partnership, accesso
clients using the accesso Passport eCommerce ticketing
system and/or the accesso ShoWare live event Ticketing
platform can maximize both yield and engagement across their
guests' digital purchase journeys via one simple integration.
"We're thrilled to partner with AdsPostX and bring their
innovative technology to our industry-leading ticketing solutions,"
said Steve Brown, CEO of
accesso. "This partnership opens up a world of possibilities
for our clients, allowing them to seamlessly integrate targeted
offers into their guest journeys, driving incremental revenue while
enhancing the overall experience."
With AdsPostX, accesso Passport and accesso
ShoWare clients can:
- Increase Average Order Value: Deliver personalized
offers for experiences, merchandise and add-ons that entice guests
to spend more.
- Boost Brand Loyalty: Showcase relevant offers from
trusted brands, creating a win-win for guests, accesso
partners and participating advertisers.
- Personalize the Guest Journey: Tailor offers based
on guest preferences and purchase history, ensuring a more relevant
and engaging experience.
- Drive Data-Driven Insights: Gain valuable data on guest
behavior and preferences to inform future marketing and operational
strategies.
About accesso Technology Group plc
accesso is the leading global provider of patented
and award-winning technology solutions that redefine the guest
experience, drive increased revenue, streamline operations and
support data-driven business decisions for leisure &
entertainment operators. Currently serving over 1,000 venues
worldwide, accesso invests heavily in research and
development to provide venues with technology that empowers them to
deliver unforgettable guest experiences. Staffed by a team of
attractions, cultural venue and ski industry veterans,
accesso partners with venues to increase their range of on-
and off-site guest engagement to drive increased revenue through
intuitive ticketing, point-of-sale, virtual queuing, distribution
and experience management technology.
accesso is a public company, listed on AIM: a market
operated by the London Stock Exchange. Learn more at
accesso.com or follow accesso on X (Twitter),
LinkedIn and Facebook.
About AdsPostX
AdsPostX is offering retailers an improved, scalable ad-serving
technology that delivers relevant ads from the world's most trusted
brands to delight and enhance a customer's shopping journey at key
moments. AdsPostX is powered by Nexos, a proprietary targeting
technology, which allows relevant offers to be served at the most
opportune times and locations throughout the shopper journey.
AdsPostX innovates and builds disruptive ad technology to advance
retail media by extracting rich data points to optimize RMNs and
help brands build more effective campaigns that generate net new
growth. The technology expands RMNs attracting both endemic and
non-endemic advertisers to engage with customers resulting in
incremental revenue and increased average order values while
driving brand and retail loyalty. To learn more, visit
www.adspostx.com.
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SOURCE accesso Technology Group