ANDOVER,
Mass., Jan. 23, 2024 /PRNewswire/
-- Byrna Technologies Inc. ("Byrna" or the "Company")
(Nasdaq: BYRN), a personal defense technology company
specializing in the development, manufacture, and sale of
innovative less-lethal personal security solutions, today announced
its strategic partnership with Glenn Beck and his company, Blaze
Media. This collaboration marks a significant extension of Byrna's
marketing initiatives through radio and television platforms.
Embracing the momentum of its expanded marketing channels, Byrna
is set to launch a comprehensive, 52-week advertising campaign on
The Glenn Beck Program and The Glenn Beck Weekend Show that will
have live and recorded spots throughout 2024. The nationally
syndicated radio program broadcasts to over 300 radio stations and
reaches millions of listeners. Through Blaze Media, Byrna will also
gain exposure through digital TV ads, podcasts, and live read
endorsements on Blaze TV, capitalizing on Beck's wide-reaching
influence.
Glenn Beck stated: "As a gun owner, I believe Byrna is the
perfect complement to my firearms. Byrna sets the new gold standard
for less-lethal self-protection. It's a privilege to introduce
their products to my audience and contribute to promoting safer
self-defense alternatives."
Luan Pham, Chief Marketing and
Revenue Officer of Byrna stated: "We are expanding our celebrity
endorsement model, building on the success we've observed to date.
In the first seven weeks of fiscal 2024, our new advertising
approach has already yielded remarkable results, boosting web
sessions nearly 70% and increasing our conversion rate by 10%
compared to the same period last year. This was a period when we
were transitioning from traditional digital platforms like
Facebook, Instagram, and Google."
Pham added: "Adding Glenn Beck to our roster of celebrity
spokespeople aligns with our strategy to further enhance brand
recognition and drive significant growth in both web traffic and
sales. Through Blaze Media, we will not only tap into Glenn's
substantial audiences but also engage with the wider audience
across the Blaze TV network. We expect that this new partnership
will be a cornerstone in our ongoing strategy to broaden our market
reach and reinforce our brand presence in personal security. Our
alternative marketing channels continue to drive significant growth
in web traffic, as evidenced by our daily average sessions rising
from 32,502 in Q4 2023 to 35,352 in December
2023. We look forward to working with Glenn and the Blaze
Media team."
In conjunction with the Glenn Beck partnership, Byrna is
introducing the "Glenn Beck Discount Program," offering exclusive
pricing for its Byrna SD Launcher Bundle, Shield Bulletproof
Backpack Insert, Bad Guy Repellant Defense Spray, and Banshee
Safety Alarm. For more information about these products and the
exclusive discount program, please visit www.byrna.com/glenn.
For more information about Byrna's innovative products and the
exclusive Glenn Beck Discount Program, offering special pricing on
a range of personal security solutions, please visit
www.byrna.com/glenn. Together with Glenn Beck, Byrna is dedicated
to making the world a safer place through non-lethal security
options that empower individuals to protect their loved ones
effectively.
About Glenn Beck
Glenn Beck is a distinguished
multi-media personality and co-founder of Blaze Media, known for
hosting the nationally syndicated and highly acclaimed Glenn Beck
Program, broadcast on over 300 stations across the U.S. to millions
of listeners. His quick wit, candid opinions and engaging
personality have made The Glenn Beck Program one of the
highest-rated radio programs in America and BlazeTV, one of the
world's largest streaming video networks. Beck has achieved the
extraordinary feat of having #1 New York
Times bestsellers in both fiction and non-fiction. He also
stars in live stage shows, is the editor of GlennBeck.com, and a
dedicated philanthropist, having raised and given away tens of
millions of dollars to charitable causes throughout his career. For
more information, visit www.GlennBeck.com.
About Byrna Technologies Inc.
Byrna is a
technology company specializing in the development, manufacture,
and sale of innovative less-lethal personal security solutions. For
more information on the Company, please visit the corporate
website here or the Company's investor relations
site here. The Company is the manufacturer of the Byrna® SD
personal security device, a state-of-the-art handheld CO2 powered
launcher designed to provide a less-lethal alternative to a firearm
for the consumer, private security, and law enforcement markets. To
purchase Byrna products, visit the Company's e-commerce store.
Forward- Looking Statements
This news release
contains "forward-looking statements" within the meaning of the
securities laws. All statements contained in this news release,
other than statements of current and historical fact, are
forward-looking. Often, but not always, forward-looking statements
can be identified by the use of words such as "plans," "expects,"
"intends," "will," "anticipates," and "believes" and statements
that certain actions, events or results "may," "could," "would,"
"should," "might," "occur," or "be achieved," or "will be taken."
Forward-looking statements in this news release include, but are
not limited to, statements indicating that the Company will expand
its market reach or increase sales. Forward-looking statements
include descriptions of currently occurring matters which may
continue in the future. Forward-looking statements are not,
and cannot be, a guarantee of future results or events.
Forward-looking statements are based on, among other things,
opinions, assumptions, estimates, and analyses that, while
considered reasonable by the Company at the date the
forward-looking information is provided, inherently are subject to
significant risks, uncertainties, contingencies, and other factors
that may cause actual results and events to be materially different
from those expressed or implied.
Any number of risk factors could affect our actual results
and cause them to differ materially from those expressed or implied
by the forward-looking statements in this news release, including,
but not limited to, potential cancellations of existing or future
orders including as a result of any fulfillment delays,
introduction of competing products, negative publicity, or other
factor, changes in the markets for security products and non-lethal
defense technology could have a material adverse impact on our
business, financial condition and results of operations, The order
in which these factors appear should not be construed to indicate
their relative importance or priority. We caution that these
factors may not be exhaustive; accordingly, any forward-looking
statements contained herein should not be relied upon as a
prediction of actual results. Investors should carefully consider
these and other relevant factors, including those risk factors in
Part I, Item 1A, ("Risk Factors") in our most recent Form 10-K,
should understand it is impossible to predict or identify all such
factors or risks, should not consider the foregoing list, or the
risks identified in our SEC filings, to be a complete discussion of
all potential risks or uncertainties, and should not place undue
reliance on forward-looking information. The Company assumes no
obligation to update or revise any forward-looking information,
except as required by applicable law.
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SOURCE Byrna Technologies Inc.