SNAP recipients can now shop online with their
benefits from Hy-Vee, Schnucks, and more than 10 additional Kroger
banners including City Market, Dillons, Fred Meyer, Harris
Teeter, King Soopers, Mariano's, Metro Market, Pick n' Save,
Smith's and more, delivered same-day via Instacart
Instacart now offers online SNAP acceptance
with more than 170 retail banners across more than 14,000
stores
SAN
FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, today announced a
series of retail expansions that will allow customers to use
Supplemental Nutrition Assistance Program (SNAP) benefits to shop
online for groceries for same-day delivery from Food City, Gordon
Food Service, Hy-Vee, Schnucks, and additional Kroger banners
including Baker's, City Market, Dillons, Fred Meyer, Gerbes, Harris Teeter, King Soopers, Marianos, Metro
Market, Pick n' Save, Smith's and QFC. The new retail expansions
help make groceries more accessible to more SNAP families, allowing
them to save time and maximize their budgets. Instacart now offers
online SNAP acceptance from more than 170 retail banners spanning
more than 14,000 stores, reaching 96% of SNAP households in the
U.S.1
Research published by No Kid Hungry, the University of Kentucky, and Instacart revealed that
online grocery shopping offers significant advantages for
low-income households, including SNAP families. The study found
shopping online helps families extend food budgets, maximize time
savings, and reduce stress. The study also revealed that
individuals who grocery shopped online purchased more produce than
in-store shoppers, without increasing their total grocery
bill.2
"We're committed to offering families access to fresh food
through an accessible and affordable online shopping and delivery
experience. By expanding with retailers, we're giving SNAP families
greater dignity of choice, and helping many experience – for the
first time – the convenience of having groceries from these
retailers delivered to their doorstep," said Sarah Mastrorocco, Vice President and General
Manager of Instacart Health. "The USDA reported that 41% of SNAP
households have kids.3 We're proud to
bring SNAP online with these trusted retailers, helping ease the
grocery shopping burden for caregivers by offering greater value,
and unparalleled online selection and choice to SNAP families
across the country."
To use SNAP benefits to shop from the more than 170 retail
banners available on Instacart, customers can simply add their SNAP
payment card to their Instacart profile. At checkout, SNAP users
can select how much of their benefit they would like to allocate to
eligible items in their order.
Instacart offers a discounted Instacart+ membership for SNAP
participants, designed to give families access to same-day delivery
and pickup from Instacart's more than 1,400 retail banners across
the country. Through the program, anyone who has used an EBT SNAP
card to purchase groceries on Instacart can get Instacart+ for 50%
off for 12 months (terms apply*). With Instacart+, households can
access free delivery and pickup on orders over $35, 5% credit back on eligible pickup orders,
and reduced service fees on every order.
About Instacart
Instacart, the leading grocery technology company in
North America, works with grocers
and retailers to transform how people shop. The company partners
with more than 1,400 national, regional, and local retail
banners to facilitate online shopping, delivery and pickup services
from more than 80,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information, visit
www.instacart.com/company, and to start shopping, visit
www.instacart.com.
1 Based on the number of people in
the U.S. enrolled in SNAP (USDA) in 2022. Instacart estimate (as of
January 2024) based on the number of
EBT SNAP households in areas serviced by EBT SNAP-enabled retailers
on Instacart.
2 Anderson Steeves, E., DeWitt, E.,
Gillespie, R., Trude, A., Gustafson, A., "Barriers and facilitators
to online grocery shopping among Supplemental Nutrition Assistance
Program (SNAP) Participants: A Mixed Method Study". Ecology of Food
and Nutrition, accepted for publication 2022
https://www.nokidhungry.org/sites/default/files/2022-09/NKH-Instacart-Online-Shopping-Micro-Report-v2.pdf
3 United States Department of
Agriculture (USDA), "Percentage of Participating SNAP Households
with Children (FY 2018)"
https://www.fns.usda.gov/SNAP-State-characteristics
*To be eligible for the one year Instacart+ EBT promotional offer,
you must place an EBT order on Instacart in the six months prior to
redeeming this offer. You'll pay the discounted rate for the first
year and the applicable membership fee thereafter. You can cancel
anytime. For active Instacart+ members, discount applies after your
current membership term ends. Terms apply.
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SOURCE Maplebear Inc. dba Instacart