The Alluring Shimmer of Blue Salt Marks the
First KitchenAid Color of the Year with a Unique Finish
BENTON
HARBOR, Mich., Feb. 8, 2024
/PRNewswire/ -- Today, KitchenAid unveils its 2024 Color of
The Year: Blue Salt. Blue Salt is a periwinkle blue with a subtle
iridescent, reddish-pearl finish that softly shifts hues depending
on the angle or lighting. It's a living color that is bound to
break the monotony in the kitchen. Available today in the Artisan
Stand Mixer, Blue Salt is an ever-shifting hue that reflects the
versatility that the kitchen plays in our lives.
"At KitchenAid, we aim to create extraordinary kitchen
experiences, and that often starts with the color and design of our
products. The 2024 Color of the Year is no different, it's the
first color selection to feature a unique finish," said
Chad Ries, Global Brand Marketing
Director at KitchenAid Small Appliances. "Inspired by how a pinch
of salt opens your senses to new depths of flavor, Blue Salt is a
sensory reminder to see every day in a new light."
Blue Salt marks the sixth KitchenAid Color of the Year
announcement. KitchenAid has championed the power of color to fuel
creativity since introducing the first Stand Mixer colors in 1955.
Today, the brand's Color of the Year taps global trends to capture
the current moment and inspire makers around the world.
"We began the 2024 KitchenAid Color of the Year research process
in early 2021," said Brittni Pertijs, Color, Finish, and Material
Manager at Whirlpool. "Warm tones like the two previous KitchenAid
Color of the Year selections, Beetroot and Hibiscus, had been so
dominant that we knew cooler tones were going to have a resurgence.
We wanted the 2024 Color of the Year to reflect the shifting tones
and senses of nature, like air, or the ocean."
The Artisan Stand Mixer is now available on KitchenAid.com.
- Artisan Series 5 Quart Tilt-Head Stand Mixer (available in Blue
Salt)
- KSM195PSOA – MSRP $499.99
About KitchenAid
Since the introduction of its
legendary stand mixer in 1919 and first dishwasher in 1949,
KitchenAid has built on the legacy of these icons to create a
complete line of products designed for those with a passion to
make. Today, the KitchenAid® brand offers virtually
every essential for the well-equipped kitchen with a collection
that includes everything from countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars. To learn more,
visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.
About Whirlpool
Corporation
Whirlpool Corporation (NYSE: WHR)
is committed to being the best global kitchen and laundry company,
in constant pursuit of improving life at home. In an increasingly
digital world, the company is driving purposeful innovation to meet
the evolving needs of consumers through its iconic brand portfolio,
including Whirlpool, KitchenAid, Maytag,
Consul, Brastemp, Amana, Bauknecht,
JennAir, Indesit and InSinkErator. In 2023,
the company reported approximately $19
billion in annual sales, 59,000 employees and 55
manufacturing and technology research centers. Additional
information about the company can be found at
WhirlpoolCorp.com.
Media Contact:
MSL
KitchenAidPR@mslgroup.com
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SOURCE KitchenAid