NEW
YORK, Feb. 12, 2024 /PRNewswire/ --
Paramount Global (NASDAQ: PARA; PARAA), alongside its brands,
industry affiliates, and community partners, orchestrated a series
of impactful events in Las
Vegas leading up to this past Sunday's
game to shine a light on important societal
issues.
Through its Content for Change (CFC) initiative,
Paramount Global seeks to harness the power of content to combat
bias and harmful stereotypes, transforming how the world sees
people. Over the last week, Paramount Global collaborated with
artists, executives, athletes and storytellers from all backgrounds
to produce compelling content and host impactful conversations
aimed at educating, inspiring and driving lasting change.
- CFC x CBS x NFL Vignettes: In partnership with CBS
Sports and the NFL's Inspire Change program, Content for Change
launched a series of six vignettes, highlighting the social good of
underrepresented NFL coaches, teams and players, on and off the
field. Airing on CBS' pregame show, The NFL Today, as well
as Paramount+ and CBS Sports platforms last month, these vignettes
leveraged BIPOC creators and athlete voices to champion topics like
mental health, diversity in education, women in the NFL and social
justice. The final vignette – narrated by Co-Founder of The Roots,
critically acclaimed solo artist and actor, Black Thought – aired
on game day and can be viewed on the Content for Change website,
along with the others.
- Murals for Change: Recognizing the power of art to spark
meaningful conversations, Content for Change also unveiled its
Murals For Change initiative. Four public artworks by Indigenous
American artists and activists Danielle
SeeWalker , Gregg Deal and
Fawn Douglas were unveiled in the
Las Vegas Arts District in collaboration with Native-led non-profit
organization Tribal Minds. This initiative celebrates the
Indigenous community and their untold stories within Nevada and beyond, aligning with Paramount's
broader mission to champion underrepresented voices and reshape
global perspectives. Content for Change is also providing
philanthropic support to Tribal Minds via a grant for their 2024
summer arts program, supporting the long-term inspiration and
artistic development of young indigenous voices.
- Paramount Creators House: This event series
brought together industry executives, talent and creatives in an
exclusive, invitation-only event in Las
Vegas. Featuring companies like the NFL, Microsoft and
presenting partner, United Way, the event facilitated curated
conversations on crucial topics such as mental health and wellness,
LGBTQIA+ community inclusion, inclusive marketing, and voter
engagement, addressing challenges facing the media and
entertainment industry. Notable panelists included Solomon Thomas (New York Jets), Jonathan Jones (New England Patriots), 2023
Walter Payton Man of the Year nominees and Dr. Nyaka NiiLampti (VP
of NFL Wellness and Clinical Services), among others.
"Our commitment to shape content rooted in diversity, equity,
and inclusion goes beyond business, leveraging our core strengths
to create inspiring cultural moments and reach global audiences,"
says Crystal Barnes, Paramount
Global's EVP of Social Impact and Environmental, Social, and
Governance (ESG). "Through initiatives like Creators House, Murals
for Change, and our powerful vignettes, we aim to redefine
narratives, amplify underrepresented voices, and drive meaningful
impact in Las Vegas and
beyond."
For more information on the Content for Change program and
initiatives, please visit Paramount's Content for Change
website.
About Content for Change:
Paramount's Content for
Change is a global company-wide, cross-brand initiative that seeks
to harness the power of content to counteract racism, bias,
stereotypes, and all forms of hate. Informed and inspired by BET's
groundbreaking campaign, Content for Change applies scientific
research, rigor, and data to transform the entire creative
ecosystem across three pillars – the content the company produces,
the creative supply chain that powers it, and the culture that
underpins everything Paramount does. For more information, visit
contentforchange.paramount.com.
About Paramount
Paramount Global (NASDAQ: PARA,
PARAA) is a leading global media, streaming and entertainment
company that creates premium content and experiences for audiences
worldwide. Driven by iconic consumer brands, Paramount's portfolio
includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon,
MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds
one of the industry's most extensive libraries of TV and film
titles. In addition to offering innovative streaming services and
digital video products, the company provides powerful capabilities
in production, distribution, and advertising solutions.
For more information about Paramount, please visit
www.paramount.com and follow @ParamountCo on social
platforms.
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SOURCE Paramount Global