First major record deal for singer and
actress whose music moves millions across the world
News arrives following the release of her
latest blockbuster action movie, 'Crakk'
DUBAI, UAE, Feb. 26,
2024 /PRNewswire/ -- Global star Nora Fatehi, the multi-talented singer, dancer,
and actress, whose music has already attracted millions of fans and
billions of views and streams, has signed a new deal
with Warner Music Group (Nasdaq: WMG) – her first agreement
with a major global record company.
The partnership is to promote Nora's global music career,
working with teams in the U.S. and across the world, expanding her
fanbase through a range of exciting projects and releases. She will
remain signed to T-Series, the Indian music label and movie studio,
for her Bollywood projects.
Based in India, Nora was born
in Toronto, Canada to a family of
Moroccan heritage. She first made her name as a Bollywood actress,
showing her versatility by appearing in Hindi, Telugu, Tamil, and
Malayalam films. Fluent in several other languages, including
Darija, Arabic, English, and French, she has built a passionate
diverse fanbase all around the world, with more than 46 million
followers on Instagram and 21 million on Facebook, while her music
has generated more than 1.2 billion streams and a whopping 5
billion plus YouTube views on her featured videos.
In 2018, she appeared in the movie Satyameva Jayate, in
which she performed a version of the classic Bollywood song
"Dilbar," which generated more than 20 million views on YouTube in
the first 24 hours of its release – the first song on YouTube to
ever achieve those numbers on the platform. She then recorded and
sang an Arabic version of the song, in collaboration with the
renowned Moroccan group Fnaïre, expanding her horizons and
captivating a broad audience across the Arab world. She went on to
become the first Arab-African artist to hit one billion views on a
single music video on YouTube.
Nora's other ventures into international music include notable
collaborations with performers such as Tanzanian singer-songwriter
Rayvanny for the Afropop track "Pepeta," as well as British singer
Zack Knight for the pop song "Dirty
Little Secret." She has also released solo tracks, such as "Im
Bossy", while her Bollywood film songs have garnered a total of
five billion views on YouTube, such as "O Saki Saki," "Garmi,"
"Dance Meri Rani," "Manike," Kusu
Kusu," and more.
Nora has shone on the global stage at prestigious events,
including the historic concert with Fnaïre at the Olympia in Paris in 2020, and her performance at the
Global Arena of EXPO 2020 in Dubai. Her participation in the closing
ceremony of the FIFA World Cup 2022 in Qatar added a new dimension to her career, as
she shared the stage with celebrated global artists and captivated
fans with her impeccable dance moves, singing "Light the Sky," the
FIFA World Cup anthem.
Her movie career has also gone from strength to strength, and
her latest film Crakk - Jeethegaa Toh Jiyegaa, was just
released on Friday. A Hindi language film, it is billed as the
first-ever extreme sports action film in India.
Nora Fatehi said: "I've enjoyed
great success in my career so far, but this deal is a significant
step forward in my musical journey, a new chapter in my
international career! My ambition is to be a global music star and
performer, connecting with fans all over the world. I want to use
my diverse cultural background to create music and dance that
brings everyone together! I'm excited to work with Warner Music to leverage their experience and
expertise to help me fulfil this goal."
Robert Kyncl, CEO, Warner Music
Group, said: "Nora is an extraordinary talent, electric performer,
and cross-cultural superstar whose music reflects the rich
diversity of her background. Her passion and ambition are
infectious and we're excited to help her reach new audiences,
places, and heights across the globe."
Alfonso Perez-Soto, President,
Emerging Markets, Warner Music,
concluded: "I've been blown away by Nora's starpower. She has the
creative ability and sheer stamina you need to become one of the
world's biggest artists. We can't wait to put the global resources
of Warner Music at her disposal as
she starts the next chapter of her music career."
Access accompanying image here.
Photo Credit:
Apoorv Maurya
About Warner Music Group
With a legacy extending back
over 200 years, Warner Music Group (WMG) today brings together
artists, songwriters, and entrepreneurs that are moving
entertainment culture across the globe. Operating in more than 70
countries through a network of affiliates and licensees, WMG's
Recorded Music division includes renowned labels such as
10K Projects, 300 Entertainment,
Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First
Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino,
Roadrunner, Sire, Spinnin', Warner
Records, Warner Classics, and Warner Music Nashville. WMG's
music publishing arm, Warner Chappell
Music, has a catalog of over one million copyrights spanning
every musical genre, from the standards of the Great American
Songbook to the biggest hits of the 21st century. Warner Music
Group is also home to ADA, the independent artist and label
services company – as well as next gen artist services division
WMX, which includes consumer brands such as Songkick, the live
music app and EMP, the merchandise e-tailer. In addition, WMG
counts storytelling powerhouse Warner Music Entertainment among its
many brands. Follow WMG on Instagram, X, TikTok, LinkedIn, and
Facebook.
Media Contact
Alex
Jacob
alex.jacob@warnermusic.com
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SOURCE Warner Music Group Corp.