accesso
HorizonSM to Transform Guest
Experiences Across 21 Entertainment Destinations in the
Kingdom
TWYFORD, England, March 27, 2024 /PRNewswire/
-- accesso Technology Group (AIM: ACSO), the
leading technology solutions provider for attractions and venues
worldwide, announced a landmark agreement with Saudi Entertainment
Ventures (SEVEN), a wholly owned subsidiary of the Saudi Arabia
Public Investment Fund (PIF). In November
2022 – and in alignment with the Kingdom of Saudi Arabia's "Saudi Vision 2030"
– SEVEN unveiled plans to introduce 21 cutting-edge entertainment
destinations across 14 cities, featuring over 150 attractions,
diverse dining outlets, local and international retail outlets that
complements the overall entertainment eco-system that SEVEN is
spearheading. SEVEN has awarded accesso as the key provider
of ticketing and visitor management technology for all destinations
and sub-venues associated with the project.
"We are honored to be awarded as the key technology
partner for SEVEN's growing portfolio of next-generation
entertainment destinations," shared accesso CEO Steve Brown. "This opportunity in Saudi Arabia underscores Accesso's commitment
to enhancing the guest experience and contributing to the success
of projects that are true gamechangers for the leisure &
entertainment industry."
The groundbreaking project requires a highly complex – yet
intuitive – solution for guest profiling and revenue management.
Key functionality provided by the accesso Horizon ticketing
& visitor management platform includes:
- Seamless Multi-Location Support: accesso Horizon's
ability to manage multiple locations within a single portfolio
supports SEVEN's complex operational needs. Each venue, regardless
of size or type, can be configured and analyzed individually,
providing an expansive range of operational and revenue management
capabilities.
- Vertical-Specific Functionality: accesso Horizon's
robust features – tailored for specific market verticals.
accesso Horizon is meticulously designed to serve a broad
array of venues – from Family Entertainment Centres to bowling
alleys. accesso Horizon's robust API will further allow
SEVEN to integrate the solution across its broader technology
landscape.
- Guest-Centric Design: With the accesso Horizon
platform, operators can seamlessly connect every touchpoint to gain
incredible insights and anticipate their guests' needs and
interests. The solution comprehensively hosts all of a guest's
entitlements – such as admissions, meals, photos, coupons, and
payment methods – and allows operators to easily retrieve all of
that data via mobile phone NFC, RFID media or QR codes. This
dynamic guest-centric approach will enable SEVEN to manage millions
of guests annually with precision, gain valuable data insights, and
boost revenue through strategic cross- and up-selling opportunities
tailored to its guests' individual preferences.
- Financial Management Platform: accesso Horizon offers
powerful financial management capabilities, ensuring each venue
within SEVEN's portfolio operates with streamlined accounting and
financial processes.
About accesso Technology Group PLC
accesso is the leading global provider of patented
and award-winning technology solutions that redefine the guest
experience, drive increased revenue, streamline operations, and
support data-driven business decisions for leisure &
entertainment operators. Currently serving over 1,000 venues
worldwide, accesso invests heavily in research and
development to provide venues with technology that empowers them to
deliver unforgettable guest experiences. Staffed by a team of
attractions and cultural industry veterans, accesso partners
with venues to increase their range of on- and off-site guest
engagement to drive increased revenue through intuitive ticketing,
point-of-sale, virtual queuing, distribution, digital professional
services, and experience management technology. Learn more at
accesso.com or follow accesso on X (Twitter), LinkedIn and
Facebook.
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