Bringing more Crazy Good crunch to snack time,
this latest Pop-Tarts® innovation will be available on shelves
starting in April.
CHICAGO, April 3,
2024 /PRNewswire/ -- In a crunchy snack-obsessed
world, Pop-Tarts® is proving that salty foods aren't the only ones
making noise in the grocery aisle. Known for its iconic toaster
pastries, Pop-Tarts is turning convention on its head and
empowering snackers to embrace the crunch with the all-new
lineup of Pop-Tarts® Crunchy Poppers. As the first crunchy
offering from the brand, Crunchy Poppers are a pop-in-your-mouth
twist on Pop-Tarts with a crunchy exterior, a tasty filling and a
layer of frosting and sprinkles with every bite.
Pop-Tarts Crunchy Poppers are available in two Crazy Good
varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. No
matter what your day holds, this new lineup is the ultimate
no-prep, no-mess snack packed in individual pouches that will
satisfy your sweet and crunchy cravings. Pre-lunch desk nibble?
Check. Late-afternoon pick-me-up? Check, check.
"For over 60 years, Pop-Tarts fans have included our iconic
toaster pastries into their morning routines, and we wanted to give
our fans even more occasions to enjoy the brand… just with a little
more crunch," said Heidi Ray, Senior
Director of Marketing, Pop-Tarts. "In a sea of salty snack
offerings, Pop-Tarts Crunchy Poppers are the ultimate munching
experience to satisfy our fans' sweet and crunchy cravings, anytime
and anywhere."
Joining the current Pop-Tarts roster of iconic pastries and
pastry bites, this latest lineup continues to demonstrate the
brand's ability to push boundaries in the snacking aisle, offering
fans a light and indulgent crunchy option.
Pop-Tarts Crunchy Poppers will begin hitting shelves at
retailers nationwide this April for an SRP of $3.99 per 5-count box and $6.59 per 10-count box. For more information
and to stay in-the-know on all things Pop-Tarts, follow
Pop-Tarts on TikTok, Instagram and Facebook.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
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SOURCE Kellanova