Calling all mood managers, snack stashers and
hanger-hampering experts! You could have the hanger squashing
skills to be Nutri-Grain's first-ever Head of Hanger
Management
CHICAGO, May 6, 2024
/PRNewswire/ -- Nothing is more predictably unpredictable
than hangry moments throughout the day. With over 1.2 billion views
on TikTok1, #hangry is a universal experience we all
face, whether it's your kids, your partner, or even yourself.
Thankfully, hanger doesn't stand a chance against new
Nutri-Grain® Power-Fulls soft baked oat bites – now
available in Strawberry and Chocolate Chip flavors.
With a good source of protein and 8 grams of whole grains in
every serving, this new Nutri-Grain lineup is the perfect
on-the-go, low-mess snacking solution that can power up the
whole family and stop hanger before it starts. To celebrate the
launch of its most hanger-hampering snack yet, Nutri-Grain is
conducting a nationwide promotional contest in search of a "Head of
Hanger Management" — an individual who excels at preventing
hangriness before it happens — just like new Nutri-Grain
Power-Fulls.
After all, Nutri-Grain knows that successfully managing hangry
outbursts in your household can feel like a full-time job — that's
why you deserve to get paid for it. One qualified candidate will be
selected and receive $20,000 as a
part of the prestigious title, plus a year's supply of Nutri-Grain
Power-Fulls to be prepared for hangry moments all year long.
The title certainly has its perks, but it takes the right
qualifications to take on the responsibility of sharing
hanger-preventing expertise with the masses. To spread their
knowledge, the winning candidate will collaborate with Nutri-Grain
to produce social content highlighting their best hanger management
tips and tricks and help brainstorm Nutri-Grain product innovation
ideas that further combat hangriness.
"Nutri-Grain has been families' go-to breakfast bar for over 30
years. Now with Nutri-Grain Power-Fulls, we're providing a simple
protein-backed solution to prevent hangriness before it strikes, no
matter the time or place," said Eileen
Flaherty, Brand Marketing Director at Kellanova. "We want to
reward our first-ever Head of Hanger Management for their prowess
and share their hanger prevention tips and tricks with the
masses."
Think you have what it takes? From May 6
to June 14, visit NutriGrainHangerManagement.com and
complete an entry form demonstrating your personality and creative
solutions for tiding over hangry friends or family members. The
first-ever Head of Hanger Management will be selected by
July 1, 2024, but there's no need to
wait – new Nutri-Grain Power-Fulls soft baked oat bites are
available at retailers nationwide now, so you can seamlessly manage
hanger in your own household with or without the title.
To keep up with all things Nutri-Grain and the Head of Hanger
Management contest, follow @nutrigrain on your favorite social
media platform.
Abbreviated Rules
NO PURCHASE NECESSARY. Contest submission begins
5/6/24 at 12:00:01 AM (ET) and ends 6/14/24 at 11:59:59 PM
(ET). Open to legal residents of 50 U.S./D.C., 18+. See
complete Official Rules at NutriGrainHangerManagement.com for
how to enter, additional eligibility restrictions, prize
description/ARV and complete details. Void where prohibited.
Sponsor: Kellanova, One Kellogg
Square, South Tower,
Battle Creek, MI 49016.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's® Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate
people.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
1 According to total TikTok views data from Tubular,
for 25k+ posts published in the last 3 years with "#hangry"
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SOURCE Kellanova