The American Pop Culture Brand Celebrates
Loose Denim as Both a Fit and Mindset through Dance
NEW
YORK, Aug. 21, 2024 /PRNewswire/ -- Gap
debuts its Fall 2024 campaign, featuring dancers and artists
showcasing the brand's fall denim collection as a canvas for
creativity. The campaign champions originality through fashion,
music, and dance.
The campaign, titled "Get loose," stars GRAMMY®-nominated global
pop star Troye Sivan and the dance
group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit
"Funny Thing," the film, shot by Dan
Martensen, reunites Sivan and Reis and features original
choreography showcasing dancers in baggy and loose fit denim,
inspiring free movement and personal style.
"This fall, we are celebrating Gap's 55-year heritage in denim
with a collection of loose styles that allow for self-expression,"
said Mark Breitbard, President and
CEO, Gap. "Our new campaign featuring Troye
Sivan perfectly captures the spirit of this moment with an
attitude that showcases the movement of our denim and delivers
fashion as entertainment."
Gap's fall denim collection offers endless opportunities for
self-expression. The cast of performers showcase the versatility of
Gap's new denim assortment, styled in head–to-toe looks that
celebrate both a fit and "get loose" mindset:
- Troye Sivan wears the Men's
Baggy Jean in rigid dark wash denim with the
Supima® Relaxed Tee in white. Sivan also wears
the '90s Loose Cargo Jean in brown styled with the Heavyweight Zip
Hoodie and Corduroy Jacket in his second look.
- The cast of dancers wear a range of Gap's new fall denim in
seasonal washes and fits. Key styles include the women's Baggy,
Extra Baggy, and Horseshoe Jeans, plus men's '90s Loose Jean, Baggy
Jean, and Denim Cargos paired with classic tees, shirting, and
utility pieces.
Born in South Africa and raised
in Australia, Sivan is known not
only for his unique sound, blending electro pop and smooth
melodies, but also for his distinct style that perfectly reflects
his personality and art. With a combined social following of over
39 million, he has quickly become one of the most celebrated
artists in recent pop culture and has built a captivated
international fanbase that has followed him along his journey from
actor to vlogger to award-winning musician.
"Being part of the Gap campaign and wearing their denim feels
like a perfect fit. Dance has become a staple in my life, giving me
confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of
something that embodies such effortless style and
self-expression."
Gap's Fall 2024 campaign launches across digital and print
media, out-of-home, video, social and Gap brand channels today,
August 21, with the fall denim
collection available to shop in stores and online now. Gap will
also collaborate with Troye Sivan to
create an in-store playlist, which will also be available on
Spotify. Stay tuned for more updates as we continue to inspire and
empower individuals to express their own originality. Follow @gap
to learn more.
Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com
About Gap:
Gap is a globally recognized icon of
casual American style. Founded in San
Francisco in 1969, Gap champions originality by creating
loved essentials and delivering culturally-relevant experiences
that celebrate individuality. Gap is an adult apparel and
accessories brand that offers GapKids, babyGap, Gap Maternity,
GapBody and GapFit collections. The brand also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the
global specialty retailer, Gap Inc. (NYSE: GPS) and connects with
customers online and in company-operated and franchise retail
locations globally. For more information, please visit gap.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/gap-launches-fall-get-loose-campaign-starring-grammy-nominated-global-pop-star-troye-sivan-302226522.html
SOURCE Gap