Are fans destined to join the dark side or the
light side? The only way to discover your destiny is by opening a
pack of Star Wars™ OREO Cookies!
TORONTO, May 15, 2024
/CNW/ - Today, the OREO brand, in collaboration
with Lucasfilm, announced the release of Special Edition Star
Wars™ OREO Cookies. The two iterations of the Star Wars™
OREO Cookie Packs are wrapped in identical exterior packaging, but
each pack contains a single colour creme that symbolizes either the
dark side or light side of the Force. Even better? A playful twist:
fans won't know what side they're on until they open it!
"The tremendous fandom between Star Wars™ and the OREO
brand has made this strategic partnership such a fun collaboration
and we hope fanbases of both communities are just as excited about
the launch of Star Wars™ OREO Cookie Packs as we are," said
Colleen Bowker, Brand Manager, OREO
Canada. "The OREO brand always strives to connect with our
dedicated fans in new and unexpected ways through culturally
relevant moments – making this partnership between two iconic
properties such a natural fit."
When fans open their packs, and discover their destiny, they'll
be greeted with either dark side or light side Star Wars™
OREO Cookies with red creme or blue creme, respectively, that's
infused with "kyber" sugar crystals inspired by the crystals found
in a LIGHTSABER™. On each cookie, fans will find embossments
of corresponding dark side and light side characters such as
Darth Vader, Darth Maul and a stormtrooper for the dark side
pack, or Luke Skywalker,
Yoda, and Princess Leia for
the light side pack, with 10 characters each across the two
varieties of the Special Edition Star Wars™ OREO Cookie
Packs — 20 characters total.
The Star Wars™ and OREO Cookie lore goes even deeper if
you take a closer look at the packaging art. As an homage to the
franchise, the Star Wars™ OREO Cookie Packs feature original
character artwork beautifully hand-painted by the legendary
illustrator Greg
Hildebrandt, an iconic Star Wars™ poster
artist since 1977.
The new Star Wars™ OREO Cookie will begin rolling out at
retailers nationwide starting June
10. The packs will be available only for a limited time,
while supplies last.
For more information and updates on the Special Edition Star
Wars™ OREO Cookie Packs, fans can go to
OREO-STARWARS.com and follow OREO® on
Instagram @OREO_Canada to be among the first to know about
future brand news.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
About OREO®
Cookie
OREO® is the world's favourite
cookie, available in more than 100 countries around the globe. Over
60 billion OREO® cookies are sold each year
with more than 20 billion of those cookies sold in the U.S.
annually. An estimated 500 billion
OREO® cookies have been sold since the first
OREO® biscuit was developed in 1912. For
more information, visit www.snackworks.ca
or follow OREO® on
Instagram @OREO_Canada.
About Mondelēz
International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2023 net revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is
a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow
Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/MDLZ.
SOURCE Mondelez International, Inc.