Edgio Partners with Wurl to Introduce FAST Syndication for Channels and Platforms
07 Novembro 2023 - 11:00AM
Business Wire
Partnership Enables Powerful FAST Distribution
Across Wurl’s Global Platform
Edgio, the platform of choice for speed, security, and
simplicity at the edge, today announced a partnership with Wurl,
the leader in data-driven solutions for Connected TV (CTV), to
offer global FAST syndication via Edgio's Uplynk service. With FAST
Syndication powered by Wurl, Edgio customers can generate linear
channels using Uplynk's scheduler UI or APIs and effortlessly
distribute them through Wurl. By offering this service via Uplynk,
users will also benefit from Edgio’s scalable workflows, top-tier
broadcast features, and industry-leading expert services.
The FAST market has witnessed exponential growth in recent
years, as TV operators continue to secure rapid consumer uptake. In
fact, research firm, Omdia, predicts that the market will nearly
triple by 2027. In this era where channel lineup real estate on
FAST platforms is at a premium, the pursuit of quality content is
also on the rise. Yet, delivering premium streaming experiences is
a formidable challenge, especially when integrating with
third-party platforms. With Uplynk’s best-in-class components,
companies can now deliver exceptional viewing quality and
reliability to a global network of FAST channels.
“Media companies need to find the right mix of distribution
strategies to retain and grow subscribers while maximizing ad
revenues. However, delivering high-quality content to viewers
across different subscription types, viewing formats, and digital
platforms causes huge complexity,” said Eric Black, CTO and GM for
Media at Edgio. “This partnership underscores our commitment to
enabling the delivery of high-quality content while simplifying the
streaming workflow, and we’re thrilled to be working together with
Wurl to make that a reality.”
“Together, Edgio and Wurl offer FAST channels and platforms the
ability to bring their content to more viewers globally,” said
Craig Heiting, Head of Corporate Strategy for Wurl. “As the largest
FAST channel network, Wurl in partnership with Edgio’s Uplynk
service brings a powerful solution to the FAST industry.”
Through this partnership, Edgio customers will also have access
to Wurl’s AdPool product, providing advanced CTV ad monetization
and management. Uplynk’s FAST Syndication will be available in Q1
of 2024. For more information on Edgio’s products and services for
Media and Entertainment, click here.
About Edgio
Edgio (NASDAQ: EGIO) helps companies deliver online experiences
and content faster, safer, and with more control. Our
developer-friendly, globally scaled edge network, combined with our
fully integrated application and media solutions, provide a single
platform for the delivery of high-performing, secure web properties
and streaming content. Through this fully integrated platform and
end-to-end edge services, companies can deliver content quicker and
more securely, boosting overall revenue and business value. To
learn more, visit edg.io and follow us on Twitter, LinkedIn and
Facebook.
About Wurl
Wurl leads the Connected TV industry in helping content
publishers and streamers reach millions of viewers worldwide. The
company's market-leading technologies enable publishers and
streamers to maximize revenues, grow CTV viewership, and strengthen
brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more
information, visit www.wurl.com, and follow us on LinkedIn, X,
Instagram, and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20231107286584/en/
Sally Winship Comollo, Edgio Swinship-comollo@edg.io +1
781-366-5590
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