Visa and Analytic Partners Announce Multi-Year Deal to Transform Commercial Analytics for Merchants and Brands
16 Outubro 2024 - 9:00AM
Business Wire
Exclusive global partnership to empower businesses to find new
growth through advanced analytics solutions for marketing and brand
spend optimization
Visa (NYSE: V), a global leader in digital payments, today
announced that it has entered into a new strategic partnership with
Analytic Partners, a global analytics solution provider. Together,
Visa and Analytic Partners plan to address commercial challenges
faced by merchants and brands, including improving the return on
advertising investments, with value-enhancing AI-driven data
analytics.
In a dynamic business environment rich with data, companies need
meaningful, near-real-time insights to make informed decisions, yet
solutions are often fragmented or not actionable. The partnership
will combine Visa’s merchant relationships and consumer spend
insights with Analytic Partners’ commercial decisioning platform to
bring powerful marketing spend optimization analytics to merchants
and brands around the world.
“The volume of data available to merchants can be overwhelming,
and if they don’t get it just right, it’s a missed opportunity for
growth,” said Jeni Mundy, Global Head of Merchant Sales &
Acquiring, Visa. “Bringing together our scale and insights with
Analytic Partners’ deep expertise in Commercial Analytics, we’ll
enable our clients to achieve greater success in their lines of
business. We’re excited to unlock the potential of new enhanced
solutions for merchants in the years to come.”
Initially, the partnership will be focused on the United States,
with a planned global expansion to follow. Visa and Analytic
Partners have made certain exclusivity commitments for merchant and
brand marketing spend optimization offerings and services. Visa and
Analytic Partners also plan to collaborate to develop new and
enhanced analytics solutions that enable merchants and brands to
turn insights into measurable business growth.
“Commercial Analytics helps merchants and brands understand
which consumer and commercial levers to pull, so they can drive
more actionable opportunities for growth. This can ultimately
improve their ability to deepen customer loyalty and attract new
customers,” said Nancy Smith, CEO of Analytic Partners. “Visa’s
global footprint, deep understanding of consumer spending and
commitment to responsible innovation make them a great partner in
revolutionizing commercial intelligence for merchants and brands
around the world.”
To get more information on the solutions offered, please visit
Analytic Partners' Commercial Analytics page.
About Visa
Visa (NYSE: V) is a world leader in digital payments,
facilitating transactions between consumers, merchants, financial
institutions and government entities across more than 200 countries
and territories. Our mission is to connect the world through the
most innovative, convenient, reliable and secure payments network,
enabling individuals, businesses and economies to thrive. We
believe that economies that include everyone everywhere, uplift
everyone everywhere and see access as foundational to the future of
money movement. Learn more at Visa.com.
About Analytic Partners
Analytic Partners is the leader in Commercial Analytics,
providing adaptive solutions for deeper business understanding and
right-time planning and optimization – for marketing and beyond. We
turn data into expertise so our customers can create powerful
connections with their customers and achieve commercial success.
For more information, visit analyticpartners.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241016497534/en/
Media Contact Emily Scheer Escheer@visa.com
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