Beyond Meat® Debuts the Newest Iteration of Beyond Sausage®, the #1 Selling Plant-Based Sausage, at Over 15,000 Retail Outlets Nationwide
13 Junho 2023 - 10:00AM
Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced the next step forward in providing consumers with
delicious plant-based meats that are indistinguishable from their
animal protein counterparts while being better for people and the
planet with the launch of the newest iteration of Beyond Sausage®.
With an even juicier, meatier taste and texture, the latest version
of the top-selling plant-based dinner sausage in retail1 comes just
in time for the 68% of Americans hosting a Fourth of July BBQ2.
A Juicier, Meatier Beyond
SausageThe delicious new iteration of Beyond Sausage
features an enhanced flavor profile and new aromatic blend of
spices, including garlic powder, onion powder and paprika, to
deliver the mouthwatering taste of traditional pork sausage.
Available in Brat Original, Hot Italian and Sweet Italian, consumer
testing3 has shown a strong preference for the newest version of
Beyond Sausage, praising its overall flavor and texture. As the #1
selling plant-based meat brand in the refrigerated category at
grocery stores,4 Beyond Meat is proud to introduce its newest
innovation at more than 15,000 retail stores nationwide including
Kroger, Albertsons, Ahold, and Publix. Perfect for throwing on the
grill or adding to pizzas, pastas and more summertime favorites,
consumers can find the newest Beyond Sausage by checking out the
Beyond Meat store locator and looking for the new “Meatier Taste”
icon on the package.
Made with simple, plant-based ingredients like
peas and brown rice, Beyond Sausage delivers the savory experience
of traditional pork sausage while offering the added benefits of
plant-based protein. Packed with 16 grams of protein, Beyond
Sausage has 40% less saturated fat than any leading brand of pork
sausage and no cholesterol, GMOs, soy, gluten or added antibiotics
and hormones.
“Our next-generation Beyond Sausage reflects our
commitment to relentlessly innovate until our products are
indistinguishable from animal meat in taste, texture and flavor
while being more nutritious and sustainable,” said Dr. Dariush
Ajami, Chief Innovation Officer at Beyond Meat. “We are thrilled to
introduce this latest version of Beyond Sausage during summer
grilling season, enabling consumers nationwide to enjoy a classic
BBQ favorite that’s better for people and the planet.”
Rapid & Relentless
InnovationAs a leader in plant-based meat, Beyond Meat is
committed to a rapid and relentless approach to innovation to
create breakthrough plant-based products that are revolutionizing
the protein at the center of the plate. With each new product and
iteration, Beyond Meat enables more consumers to eat the foods they
love without having to compromise on taste, nutrition or
sustainability. The launch of the newest Beyond Sausage iteration
follows the debut of Beyond Steak®, a first-of-its-kind innovation
and the #1 selling new plant-based meat item at retail5 that
recently received the American Heart Association's trusted
Heart-Check Mark for meeting the organization’s exacting nutrition
criteria for heart-healthy foods.
Delicious and Nutritious Products
Supported with Scientific ResearchTo help consumers make
informed choices, Beyond Meat is dedicated to supporting
scientific, evidence-based research on the health impact of
shifting from animal-based meat to plant-based meat. In a clinical
study that was conducted at Stanford University and published
in The American Journal of Clinical Nutrition, researchers
evaluated the impact of replacing animal-based meat with Beyond
Meat’s plant-based meat over an 8-week period on cholesterol levels
(including LDL), heart disease risk factors including TMAO levels,
and body weight, and found improvement in key health metrics when
participants replaced animal-based meat with Beyond Meat’s
plant-based meat. Expanding on this body of research, in 2021,
Beyond Meat established the Plant-Based Diet Initiative at the
Stanford University School of Medicine and last year entered into a
multi-year agreement with the American Cancer Society to advance
research on plant-based meat and cancer prevention. For more
information on Beyond Meat’s efforts to positively impact human
health, visit the Health page.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is a leading plant-based meat company offering
a portfolio of revolutionary plant-based meats made from simple
ingredients without GMOs, no added hormones or antibiotics, and 0
mg of cholesterol per serving. Founded in 2009, Beyond Meat
products are designed to have the same taste and texture as
animal-based meat while being better for people and the planet.
Beyond Meat’s brand promise, Eat What You Love®, represents a
strong belief that there is a better way to feed our future and
that the positive choices we all make, no matter how small, can
have a great impact on our personal health and the health of our
planet. By shifting from animal-based meat to plant-based protein,
we can positively impact four growing global issues: human health,
climate change, constraints on natural resources and animal
welfare. As of March 2023, Beyond Meat branded products were
available at approximately 191,000 retail and foodservice outlets
in over 80 countries worldwide. Visit www.BeyondMeat.com and follow
@BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram,
Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the
year ended December 31, 2022 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2023, and Beyond Meat’s
Quarterly Report on Form 10-Q for the quarter ended April 1, 2023
filed with the SEC on May 10, 2023, as well as other factors
described from time to time in Beyond Meat’s filings with the SEC.
Such forward-looking statements are made only as of the date of
this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If Beyond Meat does update one or more
forward-looking statements, no inference should be made that Beyond
Meat will make additional updates with respect to those or other
forward-looking statements.
Media ContactShira
ZackaiShira.Zackai@beyondmeat.com
1 SPINS, TOTAL MULO + NEC, L52W ending 5-21-232 Published by
Statista Research Department, & 27, J. (2022, July 27).
Americans’ most popular holidays for grilling, 2020. Statista. 3
Dinner Sausage 3.0 vs. 1.0 vs Pork Sausage Consumer CLT April 2022
(n=155) 4 SPINS, TOTAL MULO + NEC, L52W ending 5-21-235 SPINS,
TOTAL MULO + NEC, L12W ending 5-21-23
Photos accompanying this announcement are available at
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