Mondelēz International Completes Sale Of Developed Market Gum Business to Perfetti Van Melle
02 Outubro 2023 - 10:05AM
Mondelēz International (Nasdaq: MDLZ) today announced it has
completed the sale of its developed-market gum business in the
United States, Canada and Europe, excluding Portugal, to Perfetti
Van Melle Group, a leading global gum and confectionery maker. The
Portugal portion of the business is being retained by Mondelēz
pending regulatory clearance from the Portuguese Competition
Authority, which the parties expect will be forthcoming in the near
term.
The divestiture advances the Company’s portfolio reshaping
strategy, as it continues striving to deliver 90 percent of revenue
in its core categories of chocolate, biscuits and baked snacks.
The sale includes manufacturing facilities in Rockford,
Illinois, and Skarbimierz, Poland, and the gum brands Trident,
Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and
Bubbalicious in the United States, Canada and Europe, as well as
European candy brands including Cachou Lajaunie and La Vosgienne.
Mondelēz continues to operate its gum business outside the United
States, Canada and Europe, led by Stride in China, as well as all
of its other candy brands and products.
“As we continue accelerating growth to become the global
snacking leader in chocolate, biscuits and baked snacks, we are
pleased to transition our developed market gum business to a
global, privately owned, values-driven company with a strong and
proven track record of brand investment and innovation,” said Dirk
Van de Put, Chairman and CEO, Mondelēz International. “We are
incredibly proud of the talented colleagues who made these brands
so successful, and we wish them all the best as they join the
Perfetti Van Melle team.”
“This acquisition aligns perfectly with our strategic goal of
becoming a global leader in gum, our chosen focus,” said Egidio
Perfetti, Chairman of Perfetti Van Melle Group. “We expect to
further bolster our product portfolio, manufacturing capacity,
market distribution and financial results, effectively doubling our
size in North America and increasing our reach in Europe, serving
more consumers with our well-loved brands. With a passion for gum,
our strong innovative background and family history, we are very
pleased and proud to welcome the new people, brands and plants that
have joined us today.”
Mondelēz is retaining the Portugal portion of the business until
regulatory approval is granted in that jurisdiction, after which
the parties have agreed the Portugal portion of the business will
be sold and transferred to Perfetti Van Melle Group.
About Mondelēz International Mondelēz
International, Inc. (Nasdaq: MDLZ) empowers people to snack right
in over 150 countries around the world. With 2022 net revenues of
approximately $31 billion, MDLZ is leading the future of snacking
with iconic global and local brands such as Oreo, Ritz, LU, Clif
Bar and Tate’s Bake Shop biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
About Perfetti Van Melle Perfetti Van Melle is
a privately owned company that manufactures and distributes
confectionery and chewing gum in more than 150 countries. Perfetti
Van Melle is a global leader in the confectionery industry, thanks
to delighting consumers around the world with its innovative,
diverse and most loved products. The company boasts a diverse
portfolio of iconic local and internationally recognized brands
cherished by generations such as Mentos, Chupa Chups, Alpenliebe,
Frisk, Smint, Fruit-tella, Golia, Brooklyn, Vivident, Happydent,
Daygum, Vigorsol, Big Babol and Airheads. In 2022 Perfetti Van
Melle Group reported net revenues close to €3 billion.
Contacts: |
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Tracey Noe (Media)1-847-943-5678news@mdlz.com |
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Shep Dunlap (Investors)1-847-943-5454ir@mdlz.com |
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