Green & Black's Smooth flavours are
revolutionizing the dark chocolate category
TORONTO, Nov. 28,
2023 /CNW/ - Just in time for the holiday season
Green & Black's, the renowned premium organic chocolate
brand, is thrilled to introduce its newest addition to the Canadian
market: Smooth. Two new exciting Smooth flavours, Plain
50% Cocoa and a refreshing Mint 50% Cocoa, are coming
soon to shelves across the country.
The launch of Green & Black's Smooth is a game-changer,
appealing to both dark chocolate enthusiasts and those who have
stayed away from it due to its bitterness. The bars
ingeniously bridge the gap between dark and milk chocolate
offerings, inviting more chocolate lovers to indulge in quality,
organic delights for holiday gatherings, gift giving and more
during the festive season.
Sophie Evans, Brand Manager,
Green & Black's at Mondelēz International shares her
excitement about the innovation, stating: "We're thrilled to be
bringing the Green & Black's Organic Smooth range, an
innovative creation of 50% cocoa mass, to the Canadian market. The
Smooth bars have been thoughtfully crafted to attract these dark
chocolate aspirants, providing a perfectly balanced intensity of
our finest organic and ethically sourced sun-dried cocoa
beans for a deliciously smooth, less bitter dark
chocolate."
The new Smooth bars boast a five on the Intensity Scale
introduced by Green & Black's in 2021, a unique rating system
that evaluates the organic chocolate bar range on a scale of one to
ten based on each chocolate bar's varying degrees of cocoa,
sweetness, and flavour intensity. Smooth bars provide the perfect
stepping stone for consumers interested in transitioning to higher
percentages of cocoa, while still experiencing mid-range flavour
intensity and sweetness.
Retailers now have the opportunity to stock up on the new
varieties of Green & Black's Organic Smooth chocolate range
complementing their existing Green & Black's Organic bars. By
incorporating Smooth into their offerings, retailers can cater to
diverse taste preferences, making it a delightful addition to
holiday selections.
About Mondelēz International:
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2021 net
revenues of approximately $29
billion, Mondelēz International is leading the future of
snacking with iconic global and local brands such as Oreo, belVita
and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate;
Sour Patch Kids candy and Trident gum. Mondelēz International is a
proud member of the Standard and Poor's 500, Nasdaq 100 and Dow
Jones Sustainability Index.
SOURCE Green & Black’s